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A free and open source blogging tool, over 60 million websites are powered by WordPress, making it the most popular blogging system on Earth. Nearly one quarter of all new websites use it to promote their businesses and improve their website rankings.
In addition to being a free tool, WordPress is also extremely easy to use, even for people who don’t spend much time online. With that said, there are many ways to improve the performance of this valuable virtual resource.
By definition, a plug-in is a software component that adds a particular feature to an existing software system. Because it is so popular, there tens of thousands free plug-ins for WordPress. In fact, it’s a challenge to keep track of them all, since they are introduced on an almost daily basis.
The most popular software components can enable customization and correct common problems. They can even help you promote your business through search engine optimization (SEO). With that in mind, let us take a moment to discuss five of our favorites.
1. WordPress SEO by Yoast
One of the issues many users have with WordPress is that it is not compatible with their websites. In other words, they have a hard time adding blogs and other original information to their web addresses. This can cause major issues for businesses owners who operate several different sites.
WordPress SEO by Yoast solves this problem and allows you to add new information to every website you own. The popular plug-in is not only extremely easy to use, it’s also free!
2. Widget Logic
As we mentioned, WordPress is not a particularly sophisticated system, but it is incredibly versatile when you add plug-ins like Widget Logic. This component lets website owners control when and where there widgets should appear. In laymen’s terms, that means the content on your website will only appear where and when you want it to in different sections of your site.
There’s nothing more important to search engines than original content. That means you have to write and edit your own blog entries and other additions. Over the years, many regular bloggers have complained that WordPress is sorely lacking when it comes to default user roles. In order to increase control and flexibility of writing and editing functions, simply add the Members plug-in and it will augment your current user roles, making it easier for multiple users to contribute new content.
4. Simple URLs
If you have affiliate links on your websites, and many websites do, you need a way to track their success or conversion rate. This is the rate that tells owners how many times someone who clicked on the affiliate link actually ended up purchasing the product on the other end. Websites that boast high conversion rates can charge much more for their affiliate links than those with lower rates. The Simple URLs plug-in helps you track exactly how successful your guest’s ad s are, which will help you determine a fair rate.
5. Gravity Forms
Last but certainly not least, we wanted to review a plug-in that you actually have to pay for. At present, Gravity Forms can be found online for around $40. But trust us, it’s worth every penny! While the primary purpose of these forms is not SEO improvement, but rather customer service management, they can be used to create original content. What exactly does it do and why should you pay for it?
Like many paid applications, this plug-in is far more sophisticated than anything you can get for free. Not only does it allow you to manage contact forms with email routing and provide seamless integrations with CAPTCHA, it also lets you add posts and even entire pages directly to your website! As with any other original content that is posted on your site, this practice should improve your website ranking.
How it works?
As you may have guessed from the name, everything is presented and added in a form format. With the click of a button, you can create a form that contains all of the information you would need to add a new blog or webpage, including the title, text, images, icons, and more! The plug-in makes WordPress much easier and more versatile, which more than justifies its light price tag.