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Social media marketing is becoming an increasingly popular way for businesses to connect with their customers, as well as promote their products and services.
Some of the most popular networks used for this kind of marketing include Twitter, Facebook, Pinterest and Google+. However, success in social media marketing doesn’t come easy. It takes a significant amount of effort, time and persistence. Here are some of the most common mistakes which people make in their social media marketing endeavors.
Due to time constraints or simply ignorance, many people write one post and share it across all their social media networks. This is a huge mistake since social networks are not all the same. An update that works for one might not work for another.
For instance, a lengthy message posted on Facebook might not work for Twitter which can accommodate a maximum of 140 characters. In addition, your fans and followers might get frustrated when they find the same update on different social media profiles.
Deleting unwanted comments
When carrying out a social media marketing campaign, it is inevitable that you will receive both positive and negative messages from customers and prospects. In an attempt to safeguard the reputation of their business, many people simply delete unwanted queries or comments.
However, this is not a wise decision. It is very important to listen to all the views and opinions of your visitors, and respond in a timely and helpful manner. Such comments will give you an idea of how you can improve your services and products to better meet their needs. In addition, a embracing negative comments will project you as an open-minded business or brand, thus building trust with your customers and prospects.
Sending out unsolicited emails
Many businesses make the mistake of sending out marketing messages without first getting the permission of the recipients. In an attempt to reach many people cheaply and in the shortest time, some businesses simply exchange or purchase email lists.
However, many messages sent this way end up being marked as spam and never reach the inboxes of recipients. Even if they do, they are likely to be deleted before they are read. Sending out unsolicited emails is not only ineffective, but can also be detrimental to the reputation of any business.
This is why it is important to only send out commercial messages to people who have voluntarily signed up for your mailing list. However, remember to provide the unsubscribe option for anyone who would want to stop receiving your messages.
Focusing on yourself too much
If all you post about is you, your business or your brand, your followers are likely to get bored and lose interest. People would like to get different kinds of information including recent industry news, humorous anecdotes, great deals and useful resources. Sharing such information with your followers will give them a reason to keep returning to your social profiles.
Not having a plan
Before embarking on any social media marketing campaign, you need to have a strategy first. Starting out without a plan might only end up being a waste of time and money. Ask yourself the following questions:
- What business or brand do you want to promote?
- Who is your target audience?
- What social media networks would best suit your target audience?
- What end result are you expecting?
No diversity in updates
Many people make the mistake of posting only one kind of update on their social media profiles.
For instance, using only text or photo updates becomes monotonous and eventually bores your audience. To keep your followers engaged, you need to post a blend of links, photos, text, infographics and videos.
Posting infrequently or too frequently
Posting too infrequently will make you lose touch with your followers. On the other hand, filling people’s inboxes with marketing messages might be overwhelm them, thus resulting in a high rate of unsubscription.
You should therefore find a way of posting moderately to avoid both extremes. In addition, make sure you post at the right time when most of your followers will see your messages.
Spelling and grammatical mistakes
If your updates are always riddled with spelling and grammatical errors, your followers might start taking you less seriously and eventually unsubscribe. It is therefore important to proof read your updates before sharing them with the public.