Pinterest To Claim Tumblr Crown?

At first look new kid on the block Pinterest and slightly less new kid on the block Tumblr don’t seem that similar. However they’re more similar than you might think.

And while Tumblr’s growth continues apace in terms of all the key figures when it comes to a social platform, Pinterest is moving just as fast, if not quicker. It feels like a rumble at the trendy end of the social site spectrum might well be in the offing.

Make Room, Coming Through

Alright, suggesting there is going to be a fight between these expanding behemoths of social network cool might be an over statement. There is, it seems, plenty of room for both to exist, they’re different enough and it’s not as if you use one you can’t use the other.

In fact it would be interesting to know the crossover. The likelihood is that using one might actually lead users to getting involved in the other. Either way though there will be a degree competition, it’s inevitable as the demographics are not dissimilar.

Same Difference

There is a significant difference between the sites that must be addressed in any comparison. That is that Tumblr functions essentially as a blog, whereas Pinterest works more as a visual bookmarking tool. These roles are how the sites were designed, yet when it comes to how members use them the differences are far less obvious than one might think.

People use Tumblr like Pinterest. They create a very visual collection of inspirational images that are presented in blog format or collectively by month in the archive view. In fact 42% of all original posts on the site are photographs. These are then extensively ‘reblogged’ a feature that is identical to ‘repinning’ in the Pinterest sphere.

Where the newer site has the edge is that Tumblr has sort of happened on this user trend, whereas Pinterest has been designed for it. It is far simpler to source and add images from the World Wide Web to your collection of Pinterest ‘boards‘. Boards being categorised pinning, think online mood boards and you’re on the right track.And these seems to be what users love, it’s quick and easy.

Vital Statistics

As far as media sharing platforms go, which is what they are in most simple terms the statistics aren’t really comparable. Pinterest is currently serving over 10 million members with Tumblr trumping that at around the 35 million mark. What is interesting though is that Tumblr has three years on Pinterest and its growth throughout 2010 into 2011 in terms of visits was staggering, 900% globally.

The excitement and snowballing effect that is currently taking hold at Pinterest would suggest that this prime expansion period experienced by Tumblr is yet to befall the site. Meaning that anything is possible in the immediate future, don’t be surprised to see an explosion in ‘pinning’ over the next 12 to 18 months.

Cool Is As Cool Does

Wherever the crown comes to rest one thing is for sure, there is little in the way of social sites that are as cool as these two. And while that is the case for Pinterest and Tumblr it’s going to be about continuing to attract the demographics they already are, while being able to expand in more commercial arenas without compromising the values that have spawned their rapid take up. No easy task for sure.

10 thoughts on “Pinterest To Claim Tumblr Crown?”

  1. I don’t know, but I really don’t get the fuss about Pinterest! My company just announced today, that they’re now on Pinterest too. When I took a look at the site it’s just an assortment of some pics on a page that looks like it was designed in the 90s…Is it just me or does anybody feel the same?

  2. I heard most of the people are talking on Pinterest. So I joined with it. But not yet checked it myself. I think it is a good media to attract visitors to my blog by image posting. What do you think??

    1. This will be a great traffic source for your blog and also, a social signal too! Posting your useful content is a great idea to stick with this site.

  3. I will definetely look at Pinterest, having a googd social status on these up and coming social sites can improove your SEPR rankings – thanks for the tips

  4. I just want to say that I LOVE Pinterest! It is kind of just a big waste of time on a personal level, but it is a lot of fun. Also on a more professional level it is a very useful tool for bloggers and all the like. You can definitely use Pinterest as a great traffic source for your website.

  5. I think the site is very modern as well. Sort of like an art gallery for ideas. However, I’m sure they will get into some monetization model later that will change the site and what it looks like. Right now they seem to be following the standard Facebook-inspired “Ads aren’t cool” launch model.

  6. With these stats, Pinterest will surely give your site a great amount of traffic. However, it is just image posting right? I haven’t tried it yet.

  7. Since Pinterest surfaced, I’ve been seeing a lot of bloggers talk about it and they’ve been saying that it’s a good way to take advantage of it as an effective tool for online promotion. Based on the stuff that I’ve been reading, it seems that Pinterest is home to more women than men. I could be wrong, but that’s what I see in those blogs. Anyway, since this is still a part of social media, I do think that it’s going to be an awesome way of spreading the word about your products.

  8. I’ve been hearing this a lot lately, and with the stats that they’re showing now, it’s only a matter of time before Pinterest overtakes even bigger social media giants. the only thing holding them back is the fact that many feel it’s directed at women. If they can grip the male market they’re home free.

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