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If you are reading this, chances are high that you have dabbled with various SEO techniques, but ended with a frustration for Google. Most, if not, many of us have problems with SEO and fear with the very word of Google update.
Well, to be honest, your understandings of Google’s SEO, is probably years out of date. In fact, it’s not just years, but an eternity of web time. And now, with SEO changing every day, even a comprehensive guide will leave a newbie with hundreds of doubts and confusions about what’s an effective SEO strategy. So, to make things straight, I am sharing a few myths, truths and facts of SEO in this section.
Myth 1: High Rankings:
It’s a very common myth that abounds the carousel of SEO and almost every website is now in the chase for high page ranks. To make it simple, there are hundreds of factors that determine your website’s page rank. Having achieved a high Google page rank, it doesn’t mean that your website ranks the best and stands out of the crowd.
Truth: It’s just the beginning, you have just entered the SEO race, where you have thousands of websites with the same page rank.
Fact: Your race starts only after you have achieved a high page rank.
It’s true that meta tags were one of those factors that ruled the SEO world decades ago. But now, usage of meta tags has become a perennial myth. To put across differently, meta tags has lost its importance with the Google Panda and Penguin updates.
Truth: Yes, the meta tags are no longer indexed by the search engines.
Fact: Concentrating on meta tags is a mere waste of time.
Myth 3: Inbound Links:
The regular trend followed in SEO – ‘More the Inbound Links, Better the Page Ranks!’ Gone are the golden days, when even super-low quality links helped in increasing page ranks. But today low quality links or irrelevant links end up with negative rankings.
Truth: When it comes to inbound links, the truth is that quality of the link has gained priority over the quantity of links.
Fact: After the Google updates, SEO is no longer a number game to look into the large quantity of backlinks.
Myth 4: Keyword Density:
This is a persistent myth followed by hundreds of SEO analysts which makes the web pages spammy. And there are many SEO strategies that feed on this concept. The density of each keyword plays a major role in determining the page rank of the website.
Truth: Keyword density of a website is actually a mathematical formula. That’s nothing but the total number of words in a web page divided by the number of instances a keyword appears on the particular page.
Fact: If the keyword density is relevant and appropriate as per the search engine updates, then this will help in yielding high rankings.
Myth 5: Google Penalized Your Website:
Why do you think there is a sudden fall in a website’s page rank?? You believe Google has penalized the website. But no..! It’s actually the devaluation of a website by Google. The sad part is that most of you don’t even know the exact meaning of it and join the ‘Google penalized my website’ bandwagon, just as you see a fall in page rank.
Truth: With more and more Google updates being rolled out every now and then, the strategy of back-linking is changing constantly. When the strategy is devalued, the sites using them are also devalued.
Fact: Google penalizations are exceedingly rare and are usually executed in the cases of most egregious SEO violations.
That’s not all, there are many more myths of SEO that are followed by hundreds of websites even today. Needless to say, what really matters for a high page rank is the speed, richness and depth of the content on your website, your brand name, your services, products, visitors and how consistent your message is across the globe as well as the World Wide Web. In short the truth is, just prioritize your audience; the search engines will automatically follow you. Keep in mind the fact, high rankings are not the exact goal, but stepping stone to achieve the goal.
Is there any other SEO myth that you think should be in the list? If yes, then share your thoughts with me and our readers in your comment.