Once written off by some as a case of Google trying to jump on the cool and edgy Facebook bandwagon, Google Plus is starting to make a pretty big splash and prove itself as a unique and powerful social media tool.
Here are three strategies you can use on Google Plus to market your business:
Cross-Channel Marketing With Your SEO Content
One of the coolest things that Google Plus does for marketers is offer users personalized search results. When you type in, say, “Plumbing in Sarasota” after having +1’ed the guy who fixed your pipes last week, then that guy is going to get priority over all of the other search results.
It’s not just “Like this and see it pop up when you do a Google search” either. When you share a favorite blog through your Google Plus feed, that blog pops up in the personalized search results of the people who have you in their circles on Google Plus or who have liked your product or service on the site. Using this to promote your SEO content and vice-versa.
Offer Google Plus Users Special Rewards
Google Plus is a great opportunity to reach out to more people, and one of the easiest ways to reach out is through other users. If you have users on Facebook who aren’t following you on Google Plus, though, they’re not doing you any favors from over there, and they don’t have much reason to follow you on Google Plus if most of your updates are cross posted.
So try this: Post exclusive deals and information on Google Plus, and don’t share it on your other social media feeds.
It’s the same concept as offering newsletter subscribers or blog followers special information and deals. Just apply that same idea to Google Plus.
Use Hangouts to Bring Customers Into the Fold
Google Hangouts are basically video chat rooms where a dozen or more people can get together and, well, hang out.
Offering exclusive invites to your hangouts to give people the inside scoop is a great way to generate pre-buzz. Letting a handful of particularly influential bloggers and other people be on the inside is simply a fantastic way to get the buzz rolling, and Google Hangouts make that very easy to do.
Google Plus is just another shape that the social media beast has taken. If you’re smart, you’ll learn how to harness it.
Read more about: Why You Must Use Google Plus For Your Business?