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Good copy is essential for the success of any business. Well-written and optimized copy will not only drive more traffic to your site, but will also enhance your conversion rates. In case you don’t have the time skill or time to write copy yourself, it would be advisable to hire a professional SEO copywriter on a full-time or part-time basis. However, for the uninitiated, finding the right person can be a very frustrating and confusing process.
Here are some tips which enhance your chances of hiring the right SEO copywriter.
1. Distinguish SEO copywriting and SEO writing
There is a difference between SEO copywriting and SEO writing.
There are many SEO writers out there who can craft poorly-written articles with all the right keywords stuffed in. Though such articles might enhance the search engine rankings of a site, they are not very useful for readers.
A good SEO copywriter not only writes for search engines, but is also able to create well-written copy which sells.
2. Ask for references
When hiring an SEO copywriter, references are very important.
They offer valuable information which enhances your chances of hiring the right person. Get in touch with previous employers and clients and ask for more information about the applicant.
What actual services did she offer? Did she complete the work satisfactorily? Did she meet the deadlines? Was she creative in her work? Is she pleasant to work with?
The answers to these questions will make it easier for you to make a decision.
3. Ask for writing samples
Samples of past work will give you insight into the capabilities of the copywriter. A good SEO writer should have a good grasp of the English language and is able to write comprehensive and coherent content using a wide range of vocabulary.
In addition, he should have the capacity to undertake different types of writing. Besides the ability to write compelling content, a professional copywriter should also have a good understanding of search engine optimization (SEO).
Find a writer who has experience in writing the kind of content you require. For instance, if you need content for a sales page, don’t choose someone who is only conversant with writing white papers. Generally, it would be advisable to have a writer who can handle several things. This will end up saving you lots of time and money.
4. Use different forms of communication
Don’t just rely on email when communicating with potential copywriters. An online video chat via services such as Skype or a phone call will give you a better idea of the person you are dealing with. If the applicant is within close proximity, set up a face-to-face meeting. This will enable you to know them better; their mannerisms, facial expressions and tone of voice. Taking all these factors into consideration will make it easier for you to make a decision.
5. Know where to look
To find a professional copywriter, you need to look in the right places. Here are some of the places where such writers can be found:
You could consider hiring a writer from a reputable company which offers copywriting services. Using this approach saves you the time and effort it would take to find and screen a writer yourself. However, the disadvantage of this method is that you might not be able to interact with the writer on a one-on-one basis.
These are sites which allow you to receive price bids after posting jobs. The best thing about using such sites is that as a result of competitive bidding, you are likely to get a good price for the services. The problem is that you might end up with a writer who charges you little, but is unable to produce copy which is up to standard.
You could just opt to do a Google search using terms such as ‘content writer’, ‘copywriter’ or ‘SEO copywriter’. Carrying out this search will enable you to identify professional writers who have their own sites. Looking through their portfolios will give you a good idea of who would be most suitable for your project.
You can get great talent by posting your ad in the classifieds. The disadvantage is that you might have to sift numerous poor applicants before you get the right one. A better approach would be to look for writers who have placed their own ads directly in the classifieds.
A search on social networks such as Facebook, LinkedIn and Google+ can help you find the right copywriter. LinkedIn is especially useful since it allows you to view online resumes of the writer, as well as endorsements from previous customers.