If you’ve followed Search Engine Optimization (SEO) trends for any amount of time, you know that things really are in a state of constant flux. With each new update that Google and the other search engine providers make to their algorithms, the landscape can change dramatically.

Google’s 2011 Panda update is a prime example of this phenomenon, as it sent many sites into a tailspin as far as their search engine rankings were concerned.

While you can’t always guarantee you’ll rank in a certain spot for the keywords in your niche, there are some things you can do to stay ahead of the curve and remain fairly stable in your rankings:

Focus on marketing, not on tricking the search engines.

You’re much better off in the long run focusing your website’s efforts toward converting visitors than you are in tricking the search engines into finding you.

Sure, you need to devote some energy and time to SEO, but ultimately you’re trying to promote a product, build a brand, or increase visibility for an idea. Focus on doing that, and let the search engine element be a secondary concern.

Keep abreast of the larger trends.

Google doesn’t operate in a vacuum. They have analysts constantly looking at how their searchers use the information that they’re provided.

What that means is that they understand the popularity, for example, of a trend like social networking. That’s a trend that’s not going to rise and fall overnight, and one that Google has incorporated into their search engine algorithms.

Does that mean having lots of Twitter users link to your site will always benefit your rankings like it does today?

Of course not. But by focusing on those longer-term trends, you can make decisions that will help for a long time, if not forever.

Create relevant content.

Google’s stated goal in providing search results has always been to offer the most useful and relevant sites to the user’s search. While SEO techniques have in the past been used to circumvent that goal, the fact is that today they’re much more able to provide relevant results than ever before.

As such, you want to start by making sure that the content on your website is truly relevant to the search terms that you’re going for. The days when a site would rank high for terms not really related to the site’s content via a number of SEO tricks are long gone.

Publish only well written content.

Google has increasingly become concerned with offering its searchers results that are not only relevant, but readable. As such, content riddled with grammatical and spelling errors will, on average, rank lower than content that’s well-written.

Not only that, poorly-written content sends a message to your readers that you’re not the expert in your niche that you claim to be. It weakens your authority, and calls into question your competence.

Well-written content is also much more likely to garner quality inbound links.

Get quality inbound links.

There was a time, long ago, when any inbound link was useful to your search engine rankings. That’s not the case anymore.

Today, inbound links are analyzed from a number of angles, including the page rank of the linking site, whether or not the linking site has similar keywords to the destination site, and more. You need to focus on getting links from other sites in your niche; preferably, ones that rank well in the search engines themselves.

Follow the published Google guidelines.

Google regularly updates their search guidelines. While those guidelines don’t go into specific algorithm elements, they can provide certain clues.

They’ll also help you to understand the type of content that Google considers to be relevant and well-written. Quarterly reviews of those guidelines can help to focus your content creation.

Utilize on page SEO.

There are some basic on-page SEO techniques you can use that have always helped with search engine rankings, and aren’t likely to change anytime soon. That includes things like choosing relevant keywords (and destinations) for outbound links, having some internal links, using image tags, and more.

Google’s devoted to providing its searchers with the most useful and relevant results possible. Rather than trying to trick Google into thinking your page is useful and relevant, the bottom line is that you need to provide something useful and relevant if you want Google to offer you to its users.

21 thoughts on “7 Ways to Always Stay Ahead of Google’s Algorithm Changes”

  1. This is really great solution to tackle with algorithm changes. Rightly, it becomes very frustrating when a website plays a good role for business for their targeted keywords in search engine at top spots and just because of the algorithm change it becomes disappeared. Every website owners have fear of algorithm change and many questions are jumped in their mind and most common question is Does algorithm change affect my website? I strongly believe that if these 7 especially 3rd, 5th and 6th, ways are followed sincerely, I don’t think any change will highly affect the website.

  2. The good people who do SEO for websites would focus more on the creation of quality content for the people to read; not just for the crawlers to see. That’s the problem with some of the website owners who really want to become visible on the search results. They would prioritize the methods that would bring a site up the rankings instead of focusing on how exactly they’re going to appeal to their readers by writing amazing content.

  3. It is great solution to the tackle the Google’s algorithms. These tips are really very good. Every website owner should keep focus to create quality links and also to create quality contents without any grammar mistakes. On-page SEO techniques are the best way to increase website visibility.

  4. Really good post Dominick. Many people are now worries about google algorithms but they don’t understand that these alogs are only for spammy websites and if we blog according to google guidelines than we are safe.

  5. Awesome points mentioned here. Generally we do not read the Google guidelines and rules and unknowingly most of the people dis-follow them. Which in turn affects in punishment from Google. And after Penguin update, on page seo has become major factor for getting good ranks in SERPs.

  6. Nice info which will be prove so useful for all blogger and online marketers. That kind of activities also make very good and nice way to search our destination. Glad you post such a useful information.

  7. I wonder what one is to do when there aren’t many sites in your niche. When it comes to inbound links, mine come from websites like this and others that talk about blogging, SEO and social media. There are other pizza websites and blogs where I could post on, but I really don’t have much to contribute to them. After all, there’s only so much that can be said about pizza. I prefer visiting your blog and others that interest me. When it comes to pizza websites, there’s only a few I enjoy, that’s SLICE, PizzaSpotz and Pizza Therapy, but that’s about it.

    Here’s hoping Google won’t penalize me because of my inbound links.

  8. I have to agree heartily with the marketing over tricking aspect of SEO.

    Far too often, companies have seen SEO as a way to “trick” google into giving them better rankings, instead of using it as Matt Cutts has always told us to: another way to classically market your company and build your brand.

    Great points, had to emphasize that first one!

  9. I think what you composed was very reasonable.
    However, think on this, suppose you added a little content?

    I ain’t suggesting your content is not solid., but what if you added a post title that grabbed a person’s attention? I mean 7 Ways to Always Stay Ahead of Google’s Algorithm Changes is kinda plain. You might glance at Yahoo’s home page and note how they create news headlines to get viewers to open the links. You might add a video or a picture or two to grab people interested about everything’ve written. Just my opinion, it would bring your posts a little bit more interesting.

  10. SEO is a great Marketing tool I couldn’t agree more but I think some of the big sites are on top not because of marketing, because of SEO

  11. SEO is a continuous learning process. Google penalized websites that are over SEO optimized and tricked google on the keyword density. One must publish quality articles like you have mentioned. They must write articles for real readers and not for search engines. Unique/good contents with basic SEO (with a good internal linking structure), and good quality back-links can improve search engine visibility/ranking and will keep the website away from adverse affect of Google updates.

  12. After read this article I got the main thing is Content. Yeah Content is the King for any site, Whatever Google is going to change the Algorithm you’ll not be penalised.

  13. With Google Panda and Penguin update almost every SEO techniques is watched with suspicion. Even genuine websites are affected by it.

  14. I like what Google is trying to do with all of its algo changes, but they aren’t quite there yet. There’s still plenty of junk ranking high.

    It will always be a cat and mouse game between Google and people trying to outsmart the algorithm. I am finding however that sites with good content and very few backlinks are in fact getting some love which I think is a good thing. I still think you need to build backlinks, but it’s nice to know you can still rank without devoting as much time to it as you used to. That frees up time to put out more great content which is ultimately what Google wants so I hope it keeps heading that direction.

    I’m sure more major algo changes are headed our way soon.

  15. Algorithm charges give us SEO guys sleepless nights. Ever since Google unleashed Penguin and Panda on us, I have been quite troubled. There is so much uncertainty about what we need to do anymore to rank higher. Even many sites that were already complying with the new norms set by these algorithm changes have dropped sharply in the SERP rankings.

    But thank you for your tips on tackling it. I keep reading articles like yours to help me find my way back to good rankings. I agree that it is important to always keep abreast of the trends and provide relevant and useful content regardless of algorithms.

    -Jean

  16. I agree with almost all of the points mentioned in the above post. Reading Google conditions is the most important factor that we should do, instead of simply blaming Google for rubbish algorithms. Also quality incoming links and unique contents are given special preference by the Google.

  17. Quality content is now considered as the best Seo practice. Another factors s
    hould also be taken into consideration like advanced link building all auch factors. But the main theme should be well focused quality

  18. Nice Post! Focusing on the quality of website and Product Branding… The Content of the websites should be meaningful and there are a lot of Ideas that can attract one reader.

  19. Great tips you can never be too be prepared and ready to handle change. SEO hasn’t become the headache of many for no reason at all. If you don’t know what you are doing get help. I am sure there are other things you are good at so leave it to the professionals.

  20. you have marked the perfect guidelines to get rid of these animal syndrome be real target quality over quantity deploy links in equal proportion will be the key

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