If you haven’t heard of Foursquare yet, chances are you will very soon. Foursquare is a social networking site that’s becoming more popular every day, and as a small business, it’s to your benefit to get involved.
Foursquare is a community for people on the go. It allows them to find local business and interact with them. They can “check in” to any place they visit and let their friends know where they are or where they’ve been.
Interacting with Foursquare can offer users great discounts or the opportunity to be named the “Mayor” of any location that they visit more than anyone else. Foursquare is something that your business needs to explore. It can be an excellent way to market to current and new customers.
Here are some tips for using Foursquare to grow your business.
Claim Your Venue
Lots of local businesses are listed on Foursquare, and yours is probably one of them. But to start reaping the benefits, you’ll need to claim your venue and prove you’re the owner or manager of it.
Once you’ve done this, you can edit your business’ profile. You can enter important information that your customers want, such as your hours of business or current promotions. You’ll be able to interact with your customers and have control of your brand.
When people are looking for a specific business on Foursquare, you want them to choose yours, and providing them with lots information is a good way to make your business stand out.
Encourage People to Use It
When you’re active on Foursquare, let your customers know it. Advertise in your venue and on your website that you want people to check in.
If you’re offering special discounts or promotions for people who do, let them know. This will encourage people to use Foursquare. They’ll be able to rate and review your business on the site, and you want as many of your customers as possible to do so.
The better ratings and more reviews you have on Foursquare, the more people may choose to visit you’re venue when they’re looking for the products of services you offer.
Discounts and Promotions
On Foursquare you can design and offer a variety of “Specials” that will encourage people to check in at your business. There are lots of different ways you can use Foursquare Specials.
For example, you can offer a discount for someone’s first check-in, fifth check-in, or any number of check-ins.
Using Foursquare will allow them to unlock the Special and claim it. They can also receive points for every time they check-in, and you can allow them to redeem their points in different ways.
You can also advertise special discount codes, or let them know of special promotions that are currently running. When people are near your location, they’ll be notified that there is a Special nearby, enticing them to visit.
The most unique and popular feature of Foursquare is the ability to become the Mayor of a location by having more check-ins at that venue than anyone else.
If you give the Mayor of your location special perks, it will encourage friendly competition to unseat the current Mayor. You could put the Mayor’s picture on the wall and offer a free product, for example.
People who use Foursquare feel a certain achievement in becoming the Mayor, and rewarding them will encourage people to visit your venue and check in as often as possible.