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Is your company’s Twitter feed something that you would personally want to read? If not, don’t count on attracting anyone else.
But the pressure of having to find something worthwhile to say each day can wear on even the most interesting person. We all have ‘off days,’ and that can translate into lackluster social media marketing.
Fortunately, there are ample ways you can prepare for a lull in creative content for your blog, Facebook page or Twitter feed. On a day when you have extra time, start building a repository of ideas that can be drawn from when you’re in a hurry, feeling boring, or simply don’t have anything new and exciting to announce about your company.
After all, the best blogs and Twitter feeds don’t stick to one approach. To attract readers, you’ll want to vary your post and tweets between interesting links and stories that are relevant to your business, random musings that help followers connect with your company as people, and even inspirational quotes and personal tidbits.
To assure that you never run out of things to tweet, follow these handy guidelines:
Take pictures everywhere
Twitter now makes it easy to post photos on the fly, but you can also utilize the pictures you snap later on — a useful tip if your job requires a certain quota of tweets and posts per day. Any time you see something that could apply to your company, snap a photo. If you’re struggling for content, dig through your camera roll and find some inspiration.
Celebrate company milestones
What date was your company founded on? When did you make your thousandth sale, or achieve your first major business goal?
Put together a list of important dates and milestones for your company, and give yourself a pat-on-the-back tweet any time it’s appropriate. This type of positive self-promotion will reinforce to followers that you’re a successful and growing business.
Chances are, you follow the industry that you work in closer than other people, and thus have more of a chance to collect interesting tidbits.
For example, if you run a coffee shop, you may read about a new variety of coffee bean being cultivated in South America. Or if you operate a print shop, you could calculate how many ounces of ink you use each month. This sort of trivia underscores both your authority in your profession and your genuine interest in your job.
Like trivia, consider keeping a running list of quotes and sayings that inspire you or apply to your work. A restaurant might post a quote from a famous chef, or a novelist who makes an analogy to food.
People recognize and respond to the words of people whose names they recognize, and will often retweet these posts and spread your company’s name to their own followers.
Find a charity to support
Most businesses can afford to share a small percentage of their income with a local nonprofit, and the PR benefits (not to mention the good karma) make this a wise move. It also gives you plenty of fodder for posts and tweets, and keeps your company’s do-gooder intentions on your followers’ minds.
Sponsor a local Little League team and post about their games, or host an event every few months to benefit the charity you choose. The bonus bi-product? The nonprofit will probably share and retweet your posts as well, and send their own followers your way.
Use your reviews
Are you a business that gets feedback on Google Reviews, Yelp or another crowd review site? If so, make sure to highlight positive reviews in your social media feeds. The word-of-mouth publicity of review sites can get even more traction when you steer new followers toward them.
If you don’t have any new information to share, ask your followers to share with you. This could be as simple as an informal vote about bringing in a new product or service, or even seeking out commentary on a piece of news that applies to your industry.
Follow your competitors
One of the best ways to find new content is to see what your competitors and peers are writing about. Trust me — they’re doing the exact same thing! By regularly keeping up with what similar companies are posting about, you’ll learn new things and avoid missing out on developments in your field.
Do you ever feel like you have nothing to say that’s worth tweeting, yet you feel like you should? How do you come up with worthwhile content?