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Picking a design style for a website is dependent on many different factors. Brand identity, color schemes and client preferences all play a part, as does the target demographic. So does the purpose of the site. Different designs lend themselves to different combinations of these purposes. But there is no one right choice. In fact, a mixture of some of these styles can also be quite effective.
To get the creative juices flowing, here are ten creative web design ideas for you to consider.
1. Cartoons and Illustrations
Not just for children, pictures can liven up and bring color and excitement to a site. Big, bold images and brilliant colors quickly grab the attention. By nature, drawing is a creative activity, so illustrations touch a different part of the brain for visitors, too. Options are only limited by the skill and imagination of the designer. Cartoons, pictures, charts, graphs and infographics are all viable possibilities.
The realism of a photograph is easily understood since there usually aren’t any abstract qualities to it. A photo mirrors real life and can create an instant connection to common experiences. This can be especially useful as a backdrop to play against other design elements. However, realism can easily distract you visitors from where you want them to be. This really applies to all web design ideas but specifically to this one. Balance is key factor for every page. It’s obvious that colorful above the fold and boring plain text on white background towards the end is poor design, right? Well, understanding all other design elements is almost the same only with sharper eye while understanding how design affects users.
3. Two Tone
Conversely, you might subscribe to the “less is more” camp of thinking. To picture the power of this concept, think of the power of a black and white picture. You focus on the subject, not the colors. By limiting yourself to just two colors, you can create a bold, dramatic look that captures attention by its simplicity. This will allow you to focus instead on other design elements like layout and typography. I would not recommend mixing two tone illustrations with other design styles. In my opinion, two tone design is a type of style that have to be kept uniform in order not to lose the special in its simplicity.
Transparency lets you place text on top of an image, while controlling how much of either shows through. This will let you make text easy enough to read while still allowing some of the image to show through.
5. Advanced Typography
Choosing the right typography can work wonders for the readability of your site. But well designed and unique typography can be a valuable design element itself. An art form itself, it can be used as a prominent feature to draw the eye in your design.
6. Texture and Pattern
Different textures or patterns can evoke feeling and emotion. A sandy texture might trigger thoughts of vacation. Tweed might be comforting. In addition, various textures can add depth and interest to the backgrounds of your designs.
This can look a little disorganized and messy, but that can appeal to a certain demographic and harmonize well with various brands. Current design trends favor clean and simple, but this still has its place.
Natural elements evoke the outdoors or homey atmospheres. It can also be used to indicate a site or brand that is down to earth or organic. This is one of my favorite; I can always find a way to blend nature is my designs. It could sounds irrelevant in some cases but if you creative enough, it possible and could even help you drop bounce rates. Sounds strange? Take a look on this amazing picture…did it keep you longer on this page?
This is a very creative art form that allows the design virtually unlimited freedom of expression. Since meaning is subjective, interpretation can vary with each visitor. Or, it can have no meaning at all. It may simply be a visually pleasing expression of color and form. With such freedom comes the opportunity to create something stunning and memorable.
This style attempts to capture nostalgia for the good old days. It can be effectively used to bring up images from the visitors past, or to tie into deep emotions and memories. It generally tries to emulate styles that were common from the 1920s to the 70s. The juxtaposition of classic styles with modern products can also create a memorable site that captures the imagination.
These are just a few of the many styles that allow designers to express their creativity. Use them as a springboard to other ideas that will enhance the websites you work on.