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There are many factors related to web designing which can affect the success and failure of the business. The factors like colors, fonts, images etc on your website affect it. All these factors are responsible for bounce rate, conversion rates, traffic volume etc. In order to ensure your business success, it is important to implement all these elements in your design.
In this article, it is discussed about the tips which will help you to improve your web design or will help you to create a better website. If you want to ensure that the visitors stay on your website for longer time and click on to buy more stuff from your site, then follow these web design tips:
Have An Elegant And Professional Logo
The logo of your company is an important part which shows about your brand, therefore you must locate it at the most prominent place in your website. The best position or place where you should place your logo is the upper left corner of all your web pages.
Besides this you must use a high resolution image for your logo and a good thumb rule is to link your logo to the home page so that the visitors can navigate your site effectively.
Primary navigation option is basically placed in the form of horizontal bar or menu on the top of the website. Provide secondary navigation underneath the primary navigation option or in the sidebar. The confusing navigation layouts can insists the users to skip from your site as they will not be able to find what they are looking for.
It is easy now a days to overload your website with images. It is interesting and makes your site appealing but it should not be in large quantity because lots of graphics takes the visitors away from the information which is important. Therefore, make your site as simple as possible and include all the important information in such a way which grabs the attention of the users.
Give A Breathing Room To Visitors
Give enough space between the paragraphs and words and images, so that the visitors read your site conveniently and is able to absorb more features of your site.
You must control the white space as it will help the users to focus on the content. Controlling the white space and giving proper gap between paragraphs and images is very essential for the mobile users. To give them the better user experience it is essential to maintain this.
Use Color On Your Site Strategically
To make your website elegant, effective and clean, you must make use of neutral color palette. Besides this if you use small dashes of color for your important graphics and headlines then it can guide the visitors for the most important content. You must use the color palette according to the color of your logo and other marketing materials.
While selecting fonts for your website, you must keep in your mind the fact that all your users will not open your site on desktops or laptops; they may use mobiles or other such devices to view your site. If you use large fonts then the mobile user will not be able to read it and your site will lose its look in mobile devices. Therefore, you must use a universal font.
Use Of Professional Images
If you make use of generic images in your website, then it will give general impression of your business or company to the visitors. Hence, you should try to place some of the unique images on your site which gives your site a professional look and also grab the attention of the audience.
You can hire a photographer to get original photos in your website. This will make your site more attractive but make sure that photograph or image is clear and is optimized, when placing on your site.
Design Every Page Of Your Site As A Landing Page
Most of the website owners think that every user reaches his website through its home page but in reality it is not true at all. And keeping this in mind they place the key elements of the website on home page only. Majority of the users land on your site from other pages, therefore it is necessary to place the key elements of your site on every page so that the users can navigate easily and find the information they need.
At last a good website is that website which:
- Appeals to the eyes of visitors
- Functions effectively
- Has easy navigation
- Is visually consistent.
Summary: All these tips will help you to create an effective site and will help you to achieve success in your business by increasing the number of visitors on your site.