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If your business operates a website, traffic is key to the website’s success or failure. Every visitor to the website is a potential customer, and every potential customer is a source of profit.
Companies with a budget for it hire top-notch Internet marketing firms to optimize their site, set up iron-clad Pay-Per-Click campaigns, design buzz-worthy social media campaigns and spread in-bound links across the Internet. These companies focus solely on the ever-changing Internet landscape, ensuring they stay abreast of the search engine’s algorithm changes and user trends.
But how do you increase the traffic that comes to the website without spending large sums of money?
While Internet marketing offers the highest ROI and you should hire a reputable Internet marketing firm if you can, there are some things you can do to improve your site’s presence online and drive traffic to it.
Here are some simple ways you can do it at minimal cost or even for free.
1. Make Google your Friend
Use keywords in your website’s content that match the popular search terms that people type into Google.
For example, if you run a pest control business, but more people type in “rat control” than “pest control,” you would be advised to emphasize “rat control” in your website’s content.
You can use the Google AdWords Keyword Checker to discover the popular search terms that are relevant to your business.
2. Join a Social Network
Put your website on Facebook and other social networks. This will increase its exposure, which will lead to more traffic. The more people who know about your website, the more likely it is that word of mouth will increase the traffic even more. At this point, maybe you should know about how social media can triple your business profits.
3. Write What You Know
Write articles about your business and submit them for free to websites such as Articlesbase, Articlesnatch, and Ezine. Include a link to your business’s website with each article.
Alternatively, set up a blog and write postings about your business, changing the postings’ content from time to time. This will attract regular readers to your blog and ultimately to your business’s website.
If you include the blog on your website, this will also increase the website’s Google search ranking. Google ranks websites with changing content in higher positions than websites with unchanging content.
4. Join the Funny Cats
Post your own videos for free on YouTube.com, but instead of showing funny cats, show aspects of your business, demonstrating its products and services. You can also demonstrate personal skills as they pertain to your business. Include links to your website in each of the YouTube videos.
5. A Link for a Link
Exchange links with other websites that don’t compete with your business. This will increase the exposure of each website involved and increase the number of visitors each website receives.
If the other websites rank higher in Google than yours, the benefit to your website will be even greater, but the cross-pollination will benefit all of the websites.