Every time I find a new site on which I would be tempted to post, I usually find a very long list of guidelines and requirements. While I am ok with the fact that the site owner has high standards, I can’t help but wonder why some of them act the way they do.
A few days ago, I sent an e-mail to a site that I have been following for a long time, and the owner told me that the fee for posting there is 1600 dollars. Seriously? Last I heard, Penguin 2.0 does not tolerate paid backlinks, and as far as I am concerned, why should we pay for the articles that we write?
According to several reputable digital agencies, guest-posts should be viewed as opportunities to gain a new perspective on a certain matter. I am not saying that all submissions should be accepted, but as long as I am spending 3-4 or even more hours of my life to write something genuinely interesting and useful, why would it not be accepted? In the quest to expand my online presence, I have met many kind of site owners which were not very pleasant to deal with.
Let’s discuss about three types most difficult types, and how to deal with them.
The I’m-Too-Busy Site Owner
One of the funniest encounters that I have ever had (and it wasn’t only once), was with a webmaster who posted on his contact page something that sounded like “Please drop me an e-mail and I will respond to your queries in approximately 24h”.
Well that was mighty fine of him to do, but it would have been even better if he would have responded. I understand, you are an extremely busy business person, and you get hundreds of e-mails every day, but how long will it take you to change the description in the contact page? At least this way I won’t actually be expecting a reply.
In the guest-posting world, patience is a virtue. While some webmasters respond in a timely manner, others are simply too busy, or not interested at all. Nevertheless, if the site-owner eventually responds, try to keep your next e-mail as short as possible. Be clear about what you want, and don’t leave room for any more questions or else you will find yourself waiting another week or so. I actually recommend for you to send your complete pitch from the first e-mail, with your idea and a short description. This way you will not have to discuss about the topic further.
The Know-it-All Site Owner
Once every few weeks I have the (dis)pleasure of meeting the type of webmaster who thinks he knows everything about everything. No matter what you write for him, it is never good enough, never documented enough, never interesting enough, but when you flip through the content that he posts there is really nothing exceptional to be found. As a matter of fact, these types of site owners have the tendency of accepting an article from you, after countless days of tormenting, and when they finally publish it, they don’t even put the link to your blog do-follow. Sadly, after the article is indexed there is not much you can do. Thanks a lot bro’.
To be honest, sometimes you just have to let it go, and move on. If you have truly made a great effort to write your article, and you are pleased with the result, you should not change it too much in order to make it the way the site-owner likes it. As a matter of fact, the whole purpose of guest-posting is to bring a fresh perspective on a certain matter. I am not saying that you should write irrelevant things, but stick to your opinion, and you will definitely meet a site-owner who will be more than happy to post your awesome piece.
The Whatever-Just-Give-Me-Money Site Owner
I mentioned earlier about the guy who asked me to pay 1600 dollars in order to publish an article. This is not the first person of this kind that I have met. Obviously, they did not charge such enormous amounts of money for a post, but still, considering that I am actually making an effort to provide his readership with great content, I really don’t see the point of paying him.
Furthermore, wouldn’t it be easier for him to accept good blog posts on his website, rather than write them himself? These people usually don’t care about the quality of the post that you are sending, and all they want is to make a profit. In other words, their sites are only optimized for SEO purposes, but more often than not they are not even followed by real people.
There are two ways to deal with this situation. If you are a freelance writer and you want to promote your own blog, I suggest that you do not pay money for links. As I mentioned earlier, you have made an effort to write something interesting. Furthermore, the site-owner needs a healthy ratio between his posts, and that of guest authors. Nevertheless, if you are posting on behalf of a company, or if you are trying to promote a product/site, you can allocate a small advertising budget in order to get things done faster.
To conclude, I would like to say that I always try to do my best and write only good, original articles. I really do not appreciate the treatment I have received from certain site owners who have such high expectations, but little respect for fellow writers. Have you met these types of site-owners? Please share your experience.