Your traffic is sat out there looking for your blog, someone somewhere is searching through their favourite search engines trying to find the exact information you have to offer so you need to make sure they’re able to find your content.
Don’t just hit that publish button and assume the magical search engine fairies will take care of the rest, it’s not that simple.
You need to know where your target audience hang out, are they stay at home moms, are they going to be frequenting mommy blogs and parenting sites? Could you offer to a guest post for these sites or find a way to barter a link out of them? Do they have a favourite forum, if you have something genuinely useful and informative to say the chances are they’ll welcome your input.
Build SEO Into Your Posts
Now it’s time to enlist those search engine fairies, they won’t do all the work for you but if you know what you’re doing you’ll find you get a lot of natural traffic coming to your blog. Perform some basic keyword research first, you might find that a pluralised version of your main key term gets searched for much more than the singular.
Once you know what people are searching for you can almost design your post around that term. Make sure each post has a unique and well thought out search engine friendly title and never use the default meta description either, if your post is appearing in the search engine results pages you want to have the maximum chance possible of getting that click through. Once it’s live build a few links to it and syndicate it out.
The obvious way is going to be through the big social networks like Twitter and Facebook, if your blog is image heavy you might want to consider image sharing sites like Flicker and Pinterest and if it’s more business centric a platform like LinkedIn would be best.
Once you’ve got the main networks down move onto to any industry specific platforms you might have in your arena. After that you’ve got sites dedicated to sharing relevant and interesting content like social bookmarking sites. StumbleUpon is one of the larger generic sites, if your content is more tech orientated try something like Reddit. As with the social networks there is also a high likelihood of your industry having its own specific bookmarking and sharing sites.
Read Your Data
Make sure you’re listening to what your blog and your traffic is telling you, if one post has lots of comments and questions this could be a great indication that a second follow up post is needed or you might even want to deliberately take the opposing view to a very well received previous blog post just to encourage interaction.
It’s vital you install the Google Analytics tracking script or some tool that allows you to see exactly what traffic you’re getting, where it’s coming from and what it’s doing once it reaches your blog. If there’s one post that has a particularly high bounce rate look at what you can do to keep that traffic on site or if there’s a page that’s performing particularly well it you know you did something very well and you can try to repeat it.
Make It Fun
Above all else you need to make sure people want to read your blog and your content, you can have the best SEO in the world, spend hours doing key word research and some incredibly power social sites but if you’re producing boring content no one is going to want to read it.
Include images where possible and even infographics or interactive infographics, embed some videos, back up any points you’re making or evidence you’re presenting with visual representation.
Do anything to make sure you’re not just publishing pages and pages of dry text. You also need to make sure you’re writing in an informal tone of voice, no one wants to read an encyclopaedia entry and if you want to seed it out socially it needs to be personable and easy to read.