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Social media has been the gift that keeps on giving for online marketing as it gave Internet entrepreneurs a very effective method to gain exposure for their websites. Combined with search engine optimization and other methods, it gave even the most inexperienced players of the game a way to spread their content.
In order to make the most of social media, you have to learn how to integrate it into your website. Here are five things that you should keep in mind:
This is evident in a lot of websites where you can see icons of famous social media sites like Facebook and Twitter on the side, which leads to that website’s official social media outlets.
This is the simplest way you can integrate social media into your website, even if you don’t really use icons. Something as simple as a well-labelled link can give you ways to interact with visitors to your website.
Make use of some sort of plugin or any other way to let visitors easily like and share your posts.
When they share a page from your website, other people will see it and they may share it as well. It’s basically free advertising, so it would actually be a waste to not have some sort of like or share link to a social media site somewhere in your pages.
Most social media sites offer ways to let you do this, including scripts and tutorials on how to use them.
Using Twitter feed
You can put a Twitter feed into your website in order to update visitors of your thoughts and activities. There is an option in Twitter that lets you get the script you need to paste into the HTML code of the desired page in your website.
As Twitter is one of the biggest social networking services online today, you can definitely give your website’s marketing a good boost by doing this. This is best if you already worked on getting a good number of followers in your Twitter, and adding it to your website can help you get even more followers. Basically, it’s a win-win situation if you do it right.
Keep up to date
Always keep your social media buttons up to date, especially since social media can change in a blink of an eye
If there’s a new feature or change in a social media site, take note of it and do necessary changes to update your website. Not keeping things updated actually says a lot about you and your website, so keep it in mind at all time. Perhaps you can do a weekly maintenance of the website’s code and scripts, in which you can adjust your social media stuff accordingly.
Not overdo it
You can use a lot of search engine optimization and integration with social media to make your website visible, but it actually can be too much when you’re not careful.
When it’s blatantly obvious, the whole website will start looking tacky and overwhelmed. Also, it may also not do your page ranking any favour if it is way overdone as search engine algorithms may actually exclude them if you’re not careful. So remember to keep it in moderation.
There are many more things you can learn about how you can utilize social media for your own website, and you should keep reading and experimenting. With experience and caring about your target market, you can become successful online with the help of social media.