Social media has been the gift that keeps on giving for online marketing as it gave Internet entrepreneurs a very effective method to gain exposure for their websites. Combined with search engine optimization and other methods, it gave even the most inexperienced players of the game a way to spread their content.

In order to make the most of social media, you have to learn how to integrate it into your website. Here are five things that you should keep in mind:

Put button links to your social media pages

Put button links to your social media

This is evident in a lot of websites where you can see icons of famous social media sites like Facebook and Twitter on the side, which leads to that website’s official social media outlets.

This is the simplest way you can integrate social media into your website, even if you don’t really use icons. Something as simple as a well-labelled link can give you ways to interact with visitors to your website.

Let visitors easily like and share your posts

Make use of some sort of plugin or any other way to let visitors easily like and share your posts.

When they share a page from your website, other people will see it and they may share it as well. It’s basically free advertising, so it would actually be a waste to not have some sort of like or share link to a social media site somewhere in your pages.

Most social media sites offer ways to let you do this, including scripts and tutorials on how to use them.

Using Twitter feed

put a Twitter feed into your websiteYou can put a Twitter feed into your website in order to update visitors of your thoughts and activities. There is an option in Twitter that lets you get the script you need to paste into the HTML code of the desired page in your website.

As Twitter is one of the biggest social networking services online today, you can definitely give your website’s marketing a good boost by doing this. This is best if you already worked on getting a good number of followers in your Twitter, and adding it to your website can help you get even more followers. Basically, it’s a win-win situation if you do it right.

Keep up to date

Always keep your social media buttons up to date, especially since social media can change in a blink of an eye

If there’s a new feature or change in a social media site, take note of it and do necessary changes to update your website. Not keeping things updated actually says a lot about you and your website, so keep it in mind at all time. Perhaps you can do a weekly maintenance of the website’s code and scripts, in which you can adjust your social media stuff accordingly.

Not overdo it

You can use a lot of search engine optimization and integration with social media to make your website visible, but it actually can be too much when you’re not careful.

When it’s blatantly obvious, the whole website will start looking tacky and overwhelmed. Also, it may also not do your page ranking any favour if it is way overdone as search engine algorithms may actually exclude them if you’re not careful. So remember to keep it in moderation.

There are many more things you can learn about how you can utilize social media for your own website, and you should keep reading and experimenting. With experience and caring about your target market, you can become successful online with the help of social media.

 

11 thoughts on “5 Helpful Tips in Integrating Social Media into Your Website”

  1. Kate Brown Wilson

    I really appreciate this great help and advice that you have shared in integrating social media site, basically nowadays social media sites are commonly use in online business. and as I have read this post it gives me goo information which we can adopt.

  2. Good points Paul. I notice some sites overstuffing their blog with tons of social buttons. I’m not sure how well that works. Most users stick to the common ones such as Facebook, Twitter and Google Plus.

  3. It’s really a cool and helpful piece of information. I’m happy that you simply shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

  4. Paul-

    Great article. I wasn’t aware that overusage of social media could get your penalized by google algorithms. Thanks for the great tip.

    Sean

  5. That’s what I’m actually doing it now with my blog. I’ve actually just affiliate to Pinterest for instance. The site is so great as Facebook and Twitter. The results are really viral because a lot of people are more into social networks than any other.

  6. Thanks for sharing your helpful advices! They could be really useful for making my inline business more effective!

  7. The social buttons are pretty much like a requirement now. It makes it a lot easier for the visitors to get your links and your content around the web. If you’re going to include these tips in general blogging, it’s also part of giving the visitors a better experience in your site’s navigation.

  8. Hi,

    We currently use a twitter module on our website, but are going to be adding social media buttons for our youtube and twitter account.

    It pays to show your recent post on your site, giving easy access to information for visitors plays a major part with our business.

  9. Putting the facebook like button, twitter followers and youtube subscribers buttons can help your website ranked higher in search engines and the possibility of regular visitors increases. You were right about the “daily up to date” tip. it really help visitors read daily feeds and stories from your website and make your website worthy of staying longer.
    Thanks for the tips and keep up the good work.

  10. Creating buzz on social networking sites can drive tons of viral traffic to your websites. Traffic generation with social media sites can be as complex or as simple as you make it. It can also be as cheap as free and more costly then you can imagine.

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