Social Media Marketing – How You Can Turn it into a Gold Mine

How often do you log into your Facebook account? How often do you Tweet about the goings-on of your day? Wouldn’t it be great to turn all of that social media into a profitable business venture?

Luckily, it’s not hard to do!

In just a few minutes, you can set up a Facebook page or a Twitter account for your business. That way, you’ll have access to hundreds of millions of people!

Once you’ve set everything up, you can use social media marketing to make more money – as long as you do these 5 things:

1. Build a brand

If you want to make money with social media marketing, you need to make sure that your brand shines through. That means incorporating it on every detail – from the background of your Twitter page, to the custom URL for your Facebook fan page, to the pictures and videos you post.

Plus, when you take on a social media marketing campaign, you’re putting yourself at the forefront of some of the most popular websites in the world. That alone proves that you’re on the cutting edge – which is something that most buyers are looking for!

2. Cultivate new relationships

Chances are that your target audience is hanging out on social media sites. All you have to do is find them, and you’ll wind up with all kinds of new business ventures!

On Facebook, start by becoming friends with clients and people you’ve met around the web. From there, more people will “friend” you, “like” you, or become a fan of yours.

On Twitter, search through hashtags that relate to your niche. In the results, you’ll find people to follow – and many of them will follow you back!

3. Make yourself more personable

Even though your business Facebook or Twitter page will be separate from your personal account, you can still be casual and witty on it. After all, social media marketing is way more informal than a traditional web page or even a blog.

Once people see that you’re personable, they’ll be more likely to do business with you.

4. Do some advertising

Want a pay-per-click ad campaign that’s more targeted than Google AdWords? Facebook offers a similar service. Or, on Twitter, you can pay to promote hashtags. That way, you’ll get people spreading the word about you!

5. Make buying easier

Buyers like it when things are simple. The more clicking and re-directing they have to do, the more likely they are to just forget the whole thing. Luckily, Facebook allows you to put shopping carts right on your business page. That way, people can make purchases without leaving Facebook!

5 thoughts on “Social Media Marketing – How You Can Turn it into a Gold Mine”

  1. Hi Jenni, I was wondering your thoughts on a fan page? There are so many fan pages on FB right now do you think the fane page craze is getting old? Happy New Year. John

  2. Great points Jenni! Social Media is a powerful tool to connect with your consumer base, and its FREE, so why not take advantage of it? And it also doesn’t hurt with SEO! Great tips, will bookmark for sure!

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