The majority of bloggers surveyed last year – about 64% – didn’t earn any income from their blogs. Only 11 percent of the respondents considered blogging as their primary source of income. Although this figure has decreased compared to previous years, there are still a lot of people who fail to generate income from their blogs.
This is especially significant when you consider that the average professional blogger spends more than 10 hours per week blogging. You will see that there is indeed a disparity between the amount of effort put out and the rate of return.
Why is it that blogging, given its popularity, is still not a significant online revenue source? Read on as we discuss the most common reasons why your blog isn’t making any money and find out how you can turn this around.
- One of the most obvious reasons why bloggers fail to generate any revenue has to do with traditional economics. Bloggers make the mistake of thinking that doing business online is governed by a whole different set of rules. What most don’t realize is that the law of supply and demand also governs the Internet.
If there is a demand for what you are putting out via your blog, then you are halfway there. All you have to do is to make yourself known to those who may have a use for what your blog is offering. Many bloggers are hobbyists looking to reach out to like-minded individuals. Herein lies the beauty of the Internet. Because no matter how obscure your interest are, you are bound to bump into somebody who shares your passion.
- People don’t even know that you exist. You may have interesting and useful content, but as long as people can’t find you, all this is of little use.
Being unique is one thing, making yourself obscure is another. Don’t go for a barrage of consonants for blog names or titles. For starters, just trying to get your spelling right will make a considerable difference. Make it easy for Google to find you and you will notice it.
- You don’t have a concrete business model. Some bloggers who enjoy some level of popularity are often perplexed because they can’t turn traffic into cash. This can stem from online behavior. Internet users assume everything is free. For you to make money from your blog, learn how to tease. Give your audience a taste then promise to give them more for a modest fee, of course. The fact that you have to deliver on this promise is assumed, by the way.
- You may simply be trying to compete in a saturated market. It seems that everybody and their dog nowadays have a blog. You might love trying out restaurants and sharing your experiences – but so do millions of other people. In trying to get noticed, you have to offer something unique, something insightful. Be brave enough to experiment and try out things nobody’s thought of before.
- You might be doing everything right and the money still isn’t rolling in. Well then, perhaps you should be a little more patient. Think of all your effort as seeds that need care and time to grow.
Everybody wants their blogs to go viral, but the occurrence of Internet phenomena like that are extremely rare. Rather than wish for overnight success, gear yourself up for the long haul. Links take time to spread out and even the best content needs to reach your intended audience first. Keep networking and keep generating useful and interesting content. Most important of all, have the patience to wait for good things to happen.
- Daniela Baker (from CreditDonkey) says: If you put out a truly useful product, it will eventually catch people’s attention. If your blog is really informative or entertaining, there is no reason why you can’t earn from it.
You can help your blog reach a higher level of popularity by using a multi-pronged approach. Look into SEO services or learn how to optimize yourself. By making it easier for search engines to find you, you make your blog accessible to a wider audience. A wider reach is going to be more attractive to advertisers and affiliates. When you have established yourself, you can then look into offering premium content. By this time, people will have no qualms about handing over their credit card information because you have already proven yourself.
Bottom line, you have to lay the groundwork by putting out useful content. Everything else will follow. Let personal satisfaction be the driving force behind your blog early on so that you will not grow impatient.
Treat your blog as an ongoing project that requires constant improvement. Don’t look at it like a mere means to a more prosperous end. Instead, enjoy yourself and stick to your passion. Any money earn will be sweeter when you know that you are getting paid for doing what you love.