You have a blog! You’ve picked an appropriate theme! You’ve set up Facebook, Twitter, and Google+ accounts! Now, how do you get people to view your blog as a place to go to find out information about your topic?
You will need to create compelling copy that entices them to come back. All of the cute themes, interactive widgets, and product reviews in the world won’t give your blog a good reputation in your field if you don’t provide valuable information to your readers consistently.
This 4-step process can help keep you focused on providing the best content possible.
1. Create an editorial calendar.
Magazine and newspaper editors have long had large calendars with hastily scribbled notes about upcoming stories or ideas tucked aside for a rainy day. View your blog no differently.
You need to use the tags and navigational links on your blog to create an editorial calendar of article ideas for each heading. A calendar helps you to pre-plan and to have an overarching direction for your blog.
2. Provide useful content.
Content that simply re-hashes content available on 4,356 other blogs isn’t going to make your blog stand out. Using videos and photos is one way that you can give your blog a little extra boost over others in your niche.
Spend some time thinking about how deeply you know your subject or where you can go to find new information. Interviewing others or providing in-depth information can make your blog the go-to choice for interested readers.
3. Spend time on keyword research.
While you shouldn’t “write for search engines” , you do need to have them in mind when creating content for your blog. Jot down what you imagine are relevant keywords for the kind of content you will include. Then use a free keyword search, such as Keyword Tracker or Google’s Keyword Tool, to let you know what keywords receive the most searches and how high the competition may be.
New bloggers may want to focus on long-tail keywords as a way to draw in traffic. Basic search terms, such as “online math games” typically have high competition because there are thousands of sites available vying for that keyword’s traffic. Using something much more specific in your titles and articles, such as “online math games for advanced students” often has the benefit of helping to draw in traffic for which others aren’t in competition. Play around with keyword ideas until you find ones that will work naturally in your blog.
4. Install and use Analytics software.
The benefit of analytics software for internet marketing is that you can tailor your ad campaigns to the searches you get. From a content standpoint, you also can find out what blog posts appeal to the most readers.
Pay attention to the keyword searches that people use to get to your site, which will help you to define your strengths and weaknesses in keyword development.
Also check the pages that lead to bounces from your site because that means the content on those pages didn’t entice people to click further and read other pages. Tweak your editorial calendar to match the habits of your readers.