Over the last few years, the number of people who run blogs has slowly been increasing. While it’s great that so many people are embracing the new technology and finding ways to express themselves, it also poses somewhat of an issue to those who rely on their blog for an income, or as a promotional tool for their products.
The over-saturation of the blogosphere means that bloggers must now find new ways to spread the word of their blog and boost its visibility, both to people directly and to search engines.
If you’re a blogger and you’ve been facing this problem, there are a number of things that you can do to bring your blog to the forefront and make it the cream of the blogging crop.
In particular, internet forums can be a great source of regular traffic and a reliable promotional tool, but only when they’re used in a certain way. Let’s take a look at how to make the most of web forums, and how to use them to boost the popularity of your blog.
Become part of the community
When dealing with the world of web forums, it’s important to realise that a lot of them are very tight communities. This means that if you simply make an account and start to post your links everywhere, you’ll quickly find yourself outcast and even banned from the forum.
It also makes your site look like a source of spam and will have the opposite effect than you’re actually after. What you really want to aim to do is find a forum that you have a genuine interest in, and really take part.
By doing this, you can actually become a valued part of the community and hence your links will be seen as useful rather than spammy. It may seem like a lot of work, but if you choose a forum on the topic of something you’re interested in, it shouldn’t feel like work at all. Whether that’s your favourite movies or the best broadband deals, there’s sure to be a forum somewhere that will suit you and your blog.
Avoid looking like spam
The worst possible outcome to your posting on web forums is that the members of that community start to regard your site as spam. This means that as soon as they see your URL, they’ll ignore it completely. You could even end up having your blog blacklisted by the forum moderators.
Another result of having your blog regarded as spam is that your posts may be deleted, meaning any SEO (search engine optimisation) benefit that may have come from them will be gone.
To avoid becoming seen as a spam blog, you need to do a few things, including posting only occasionally, and only ever posting relevant content. As you know, forum communities respond well to content that relates to their niche, so always be sure your blog content relates directly to that forum before posting.
The SEO benefits of forum posting
Search engine optimisation is a great way of increasing your blog’s visibility to search engines like Google, and bring your site to the top of the search results. It will guarantee a steady stream of organic traffic that will help your blog remain popular and profitable.
By posting plenty of links across the web (including on forums), you can increase the number of ‘back links’ to your blog, and hence the search engines will hold it in higher regard.
It may seem like a running theme of this article (because it probably is), but make sure that you don’t post too much.
Yes, the links will help you; but if you post too many of them, even the search engines may start asking questions – and that could result in a total exclusion from search engines: certainly not what you want!
Overall, using internet forums to boost the popularity (and therefore profitability) of your blog can be a really good idea. It can help bring niche traffic to genuinely interesting content on your site, and keep it coming back. But it also has a flip-side which can do more harm than good.
Before you do anything, create a plan of action, and if you carry it out properly, you can really make the most of internet forum posting.