5 Signs You’re Over-Promoting Your Blog

When you first start making a profit from your blog it’s easy to get wrapped up in the idea of making more money, and the logical progression to that is by promoting your blog more, right?

Kind of. A big mistake that a lot of bloggers make is that they get so caught up in marketing that they end up hurting their blog instead of helping it. Overkill is a very real thing. So how do you determine if you’re doing too much marketing?

1. You’re only focused on getting links

The focus of your blog should be to provide readers with relevant and pertinent information that benefits them in hopes that they will then link to you.

When your focus shifts to only acquiring links around the web the quality of your blog immediately lessens, and over time this can be to the detriment of your blog. Links are important, but they aren’t the only thing.

2. You’re losing readership

Once your blog posts shift to more promotional and less valuable content you inevitably start to lose readers.

This has a lot to do with the fact that your readers don’t want it slammed in their face that you’re making money off of them. Subtlety is a better approach to keeping readers around and expanding your audience.

3. Your posts have taken on a robot-like tone

You’re losing readership

When each post written is fueled by ulterior motives such as dropping links, pushing products, or inserting SEO keywords, then your posts start to take on a more robot-like tone instead of the conversational one that most readers enjoy.

Blog for your audience; they’re the ones that are going to provide you with the best organic links, and they want to feel valued.

4. You’re attempting every marketing tactic in the book

This is called overkill. Instead of trying to do a little bit of everything in terms of marketing and promotions, try focusing on a few key marketing tactics and doing them well.

You’ll be much more effective when you’re whole-heartedly doing one or two methods then when you’re half-way doing ten. Remember: quality over quantity, always.

 5. You ignore tried and true practices

Interacting with your readers on social media sites like Facebook and Twitter are great ways to market without it coming across as marketing and to give your blog some life. Don’t just link to new posts on these sites either, but actually talk to readers.

By giving your blog a likeable personality – both on and off the blog – you become a resource that is infinitely more appealing, and people want to interact with your blog and share it. Be human.

Blog marketing is tricky business, especially when you’re making your income from your blog. Don’t make the mistake of doing too much marketing and thus turning away your readers. They want to feel like they’re the driving force behind your blog, not that making money is what fuels your writing. Sometimes less really is more.

15 thoughts on “5 Signs You’re Over-Promoting Your Blog”

  1. I am not sure if there is such thing as over promotion.
    I would say that if you make content as the king and marketing as queen you could never get wrong.
    I believe that as long as your content is never neglected (quality content of course), over promotion would not be a problem.

  2. Jeff is right, I don’t think you can ever over promote. The key to promoting is to the product you are pushing to stick in the viewer’s head. As long as you do no give up the quality of your work, you should promote as much as you want.

  3. I guess I am guilty with number 4. Actually, I’m not really sticking to a couple of strategic ways to promote my site but rather use every opportunities to make it known to my target audience. Would that be so bad?

  4. Losing readership is a sign not of over promoting but losing the factor of content quality and posting interesting topics. Audience connects to you when they knew they will find something useful, if they didn’t find it anymore, they will just disappear and search for new ones.

  5. There definitely does need to be a balance between providing consistent, quality content on your blog and spending time making sure that people find their way to your blog. Unfortunately, the “build it and they will come” approach doesn’t often work, but at the same time there’s no point telling everyone to come if there’s nothing of substance to show them when they do come.

  6. This really is a refreshing post to read. So many articles are “SEO! Link, link, link!!” and you really do start to believe what they are saying. That is how you go overboard and drive away the very people you want around. I’d like to think that i am being human to my readers instead of appearing not care about them; I do!

  7. This was a great read, really. Too many people focus on SEO and linkspamming and forget that content is of utmost importance and that traffic boosting techniques are simply for getting people who otherwise would not find you to read your quality content. If you don’t have quality content in the first place, no one is going to care.

    And beyond just quality and availability, you also have to focus on telling your readership that you are trying to connect with them and have personal interest in them as your patrons. People love feeling valued by who they’re giving money or time to.

  8. I definitely am guilty of a few of your over blogging signs. Thank you for your post. Don’t think i would of recognized myself over promoting my blog if i hadn’t of read this post.

  9. Over promoting blog definitely affect quality of content because you could not focus on content very well and if we attempting so many marketing tactics then it also affect our focus therefore it is good to make quality content and attempt 2 or 3 marketing tactics and don’t only focus on getting link because in getting link race most of the time you forget to give good quality content.

  10. Kate Brown Wilson

    This is really true many webmasters keep on promoting their own site, the problem they don’t notice their own blog is loosing rank in Google I mean their reputation, all they need is follow your steps for them not to make the same mistakes again.

  11. I would like to tell something on sign no 4. Generally blog owners do not want to keep any stone of marketing untouched. Unknowingly they do this mistake of using all the marketing tactics for blog promotion and i do not want to repeat it again. But as you said sticking to few effective tactics could be the best way of blog promotion rather than using all and i still do it. And one more thing is always avoid getting to many links within short period of time. This could harm blog.

  12. Hemendra Kumar Saini

    Yup, Sticking to the basic does alot.
    about link building, it is one of blogging necessary evils and you need to do that. and people usually build links when they are in extreme need of that thing. i think person should focus on his blog first and should participate in community on regular basis, so that it does not deter your quality and you easily get what you are looking for.

  13. hey
    “Over-Promoting” …i never hear this world and never gonna think about it because what i thought was that promote your site as much as you can so thanks for such great post.

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