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When you first start making a profit from your blog it’s easy to get wrapped up in the idea of making more money, and the logical progression to that is by promoting your blog more, right?
Kind of. A big mistake that a lot of bloggers make is that they get so caught up in marketing that they end up hurting their blog instead of helping it. Overkill is a very real thing. So how do you determine if you’re doing too much marketing?
The focus of your blog should be to provide readers with relevant and pertinent information that benefits them in hopes that they will then link to you.
When your focus shifts to only acquiring links around the web the quality of your blog immediately lessens, and over time this can be to the detriment of your blog. Links are important, but they aren’t the only thing.
2. You’re losing readership
Once your blog posts shift to more promotional and less valuable content you inevitably start to lose readers.
This has a lot to do with the fact that your readers don’t want it slammed in their face that you’re making money off of them. Subtlety is a better approach to keeping readers around and expanding your audience.
3. Your posts have taken on a robot-like tone
When each post written is fueled by ulterior motives such as dropping links, pushing products, or inserting SEO keywords, then your posts start to take on a more robot-like tone instead of the conversational one that most readers enjoy.
Blog for your audience; they’re the ones that are going to provide you with the best organic links, and they want to feel valued.
4. You’re attempting every marketing tactic in the book
This is called overkill. Instead of trying to do a little bit of everything in terms of marketing and promotions, try focusing on a few key marketing tactics and doing them well.
You’ll be much more effective when you’re whole-heartedly doing one or two methods then when you’re half-way doing ten. Remember: quality over quantity, always.
5. You ignore tried and true practices
Interacting with your readers on social media sites like Facebook and Twitter are great ways to market without it coming across as marketing and to give your blog some life. Don’t just link to new posts on these sites either, but actually talk to readers.
By giving your blog a likeable personality – both on and off the blog – you become a resource that is infinitely more appealing, and people want to interact with your blog and share it. Be human.
Blog marketing is tricky business, especially when you’re making your income from your blog. Don’t make the mistake of doing too much marketing and thus turning away your readers. They want to feel like they’re the driving force behind your blog, not that making money is what fuels your writing. Sometimes less really is more.