Only those who run newsletters know of the trials and tribulations that one faces. A good newsletter requires efforts form many directions to become and remain popular. The content too has various nuances to it.
They might say, it’s just about good writing, but as a matter of fact, newsletter writing has more to it:
1. The first three points would be the three ‘C’:
The content that is provided in the newsletter has to be interesting and intriguing. A newsletter must live up to the goals that it sets in order to be successful. The content plays an important role in keeping up with readers. After all, that’s what a newsletter is meant for.
More so, the commitment factor is important. The pattern of content, if your newsletter holds an editorial column or a guest column, it’s important to provide content in that domain. The structure that the reader is introduced to or the structure that you commit to the reader has to be followed.
After the content and commitment, comes consistency. How consistent are you with your works? If you are a fashion magazine, promising the latest trends in the market, are you consistently providing the same? How hard are your journalists working to keep up the consistency? Consistency counts. At the end of the day, the subscriber will not like to ‘ompromise’ on any of the three ‘C’s’.
2. The next aspects that play a vital role are ‘DVD’s:
Well, DVD isn’t the Digital video disc that we are talking about. What we are talking about is the Design and visual description as well as the discussion that involve the subscriber.
The design of your newsletter is not just the cover page, but also the layout of your articles. Do you follow a set pattern? Do you reason, logically? Or do you just present a portfolio of abstract work?
The style of presentation goes down as the design of your magazine/newsletter. There is no set ‘right’ or ‘Wrong’ way to write, but it’s always important to have a signature style. Of course, you may take creative liberty, and present various different styles; but it’s important to keep your theme design in mind.
Along with that, the newsletter writing can be made effective with visuals to go with your content.
For instance, if your newsletter is something like a travelogue, then it’s almost mandatory to have images and pictures from the locations. If you are present on an online medium, then adding videos and short clips from locales, could be a good idea because research shows that people are more interested in content that caters to audio and visual along with written content.
Besides this, involving the reader makes your relationship with the reader, much stronger. Engage them in ‘discussions’ and hear their perspectives. Encourage participation which comments and blog sections; alternatively welcome writers to write to you and keep the participation alive.
3. News worthy material!
And last, but not the least – News Worthiness! it’s a newsletter after all! So it needs to be updated and fresh with the latest updates from its domain of work. Irrespective of whether it’s an online market or a hard bound newsletter circulation, it’s important to be presenting latest, new, material.
These seven tips should help you build on your newsletter writing skills. So, that’s how you sell your three ‘C’s along, with the ‘DVD’, while simultaneously working on content that is absolutely worthy of being reported as ‘news’ on your newsletter! Hope your readers enjoy your work!
This article was written and submitted by guest blogger and author Divya Rawat. Divya works inetzeal.com which is a leading website company and also provides many IM related services – such as an ever popular whitelabel link building service, content creation and Website Development Service etc…