The Three C’s of Monetizing Your Blog

Similar to how deejays are the new rock stars of music, bloggers are the new rock stars of the printed word. In some cases, bloggers are the rock stars of marketing and advertising as well and are frequently able to leverage their web saviness in order to earn powerful positions with a search engine optimization company.

Other bloggers prefer to work for themselves, and are quite often able to financially swing that. Indeed, the last decade has seen the rise of powerful ways for bloggers to generate money with their blogs.

Here are three of most reliable ways to monetize a blog:

Contextual advertising

Contextual advertising

A minority of blogs are popular enough that they can garner handsome fees for direct advertising. That requires a blog with a ton of traffic and a fairly high Page Rank.

Contextual advertising, which is similar in some ways to Pay Per Click advertising and affiliate marketing, earns the blogger money by linking to keywords that that web browsers may be looking for. For this reason, it is also referred to as In-text advertising.

The most popular contextual agency is Google AdSense. Others include Kontera, adBrite, and Bidvertiser. AdSense and Bidvertiser are examples of two advertising networks that use laser targeted ads that ensure the content of the ads displayed on your page will be contextually relevant.


Cost Per 1000 Impressions

If you have a blog that has a fairly high amount of traffic, a good way to monetize all those page views is with CPM, or Cost Per 1000 Impressions, which awards revenue everytime a site visitor views a particular advertisement. Though you’re only earning a few cents per page view, this can add up quickly and many publisher prefer this method over others because it lends itself to reliable income.

As long as the right page is generating traffic, you’re going to be generating impressions and impressions=money. Because services like these, AdBrite for instance, are closer in nature to traditional TV advertising, in which advertisers base their fees on likelihood of exposure, many popular blogs use CPM advertising .


Cost Per Action, sometimes referred to as Pay Per Action, or PPA, is a method of advertising that sometimes overlaps with affiliate links, as it requires site visitors to click on an outgoing ad and performing the necessary action prescribed by the advertiser, which can include registering or subscribing for a newsletter, giving an email address, or buying a product or service, etc.

This typically pays better than PPC and CPM ads and they are well represented by Amazon Associates, ClickBank, and Commission Junction. Additionally, CPA is preferred by direct response advertisers as they are not required to pay out unless the specific action is taken by the consumer, allowing them to meet specific marketing and outreach goals.

As with most things, no single option listed above is likely to make you an overnight millionaire. But a solid strategy that incorporates several of these tactics, including seo consulting, contextual advertising, CPM, CPA, and sponsored reviews, has a good chance of helping you to monetize your blog.

3 thoughts on “The Three C’s of Monetizing Your Blog”

  1. Ah, I still remember the days, where I could just put up a banner and earn 3-4$/1000 impressions, no matter what CTR or theme of the site…nowadays Adsense is the only reliable adnetwork for me (besides promoting products directly and earning comissions)…

  2. Jeff the Entrepreneur

    CPA, CPM and contextual advertisement…
    Based on my personal experience, adsense is indeed a better option.
    I have a biased for adsense but I don’t mind selling my own ebook or selling someone else’s product as an affiliate.

  3. Yes, on the other side of writing, you should also monetize your own skill so that it’s really a worth. Thanks for sharing this three C’s, it’s really informative and captivating to read this kind of article not because it’s related to money but because realizing that your doing is really important.

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