When you spend hours up keeping your blog – creating clever content, designing the best layout, or promoting it on social media – you want others to see and appreciate all your hard work. Yet, the typical reader scans and moves on. “The average page visit lasts a little less than a minute” according to Situated Research.
Don’t lose hope yet! There are just a few small pieces you can add that will increase your chances of keeping readers around. And I promise it won’t add much to your already full list of blogging duties.
This is the most effective way to keep your readers around. After scanning the first article, you want to catch their attention quickly. To do that, you can add a similar post plug in to your blog. This will generate other content for them to read through. You can decide how it chooses the posts based on how you organize your blog; content, tags, category. Why is this helpful?
- There is no effort required on their part. They don’t have to fuss with your pages and archives; they can just click on through.
- They don’t have to guess whether they will like it. If it’s similar to what they just read and liked, it should fit the bill.
Link Within The Blog
When you finish a great post, it immediately begins to collect dust. As a good blogger you know you need to keep content fresh. Yet, the more articles you churn out the further your older posts are archived.
But, great content shouldn’t go unread. By unearthing your content you are doing two things: bringing to life a great post and enhancing a new idea with old fundamentals. However, in the world of reader stickability, this is even better.
- Pushing your reader deep into archives can get them poking around content. They from here to there, and before you know it they’ve read five articles.
- While your blog may have made changes over time, it is still based in your fundamental backbone of why you started it in the first place. Giving readers a taste of the old stuff may help them better understand the new stuff.
What blogger doesn’t like widgets? With so many to choose from, you can get your blog doing some funky things in no time. However, those little gadgets can be great tools for reader stay time. While they are fun for you to create, they can be even more fun for those who are actively engaging in them.
- Polling: When you post a controversial article, add a poll. People love anonymously giving their opinion, and a touchy topic can drive them to do so. Allow it to show the results, and be sure to have some very interested readers.
- Top commenters: This is a great way to get your readers involved. Everyone wants to be noticed, and a top spot on the blog’s sidebar is a great way to get that attention.
- Popular posts: This is a great way to get your readers poking around. Showing that many people like a post gives it credibility, therefore, readability.
- Categories: Your reader may be interested in only one of the 15 things you write about. Allowing them to choose the category gives them an easy way to sort through the content and get to what they really want.
With all the time and attention you give your blog, it’s important that your readers actually see it. Great content and easy to navigate layout are important aspects, but without readers then what’s all the effort for?