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As you know, all bloggers have a need to increase their web traffic. Blogs are designed to be public diaries within the Internet, so unlike an ordinary diary, they are meant to be read. A blog without a stable audience is like a television show with no viewers. Blogs have evolved from their intended purpose of penning one’s diary-like personal thoughts into a host of functions that require mass viewership to sustain, like:
- Recreational bloggers who type blog posts primarily for own fulfilment but also to satisfy their need for recognition and readership,
- Literary bloggers who want to portray their prodigious gifts in writing and have chose to use the Internet as a venue for airing their glaring pieces,
- Commentary bloggers who want to spread their views and opinions about social, economic, and political issues with the Internet as an advantageous medium that enables them to reach them,
- Academic bloggers who write about various topics in esoteric fashion fit for a specialist audience reliant on the Internet for knowledge,
- Celebrity bloggers who bank on the cheers of an appreciative audience for their exultation and renown, and
- Commercial bloggers who actively endeavour to introduce their businesses to the public, promote their products and services, obtain customers, transact with them, and allow them to make feedback that will sustain the customer-company relationship.
Whatever the purposes of the blog may be, bloggers are driven by the same desire of many authors – for their views to be read attentively and discussed logically. The most common complaint of bloggers is that they couldn’t even drive their blog traffic to, say, more than a hundred, no matter how much toil they put into writing their blog posts. So, how to get website traffic? Is there any killer tip to help you?
Beginning bloggers see a need to increase blog traffic early on, because they are still in the process of establishing a reputation within the blogosphere, so they should begin promptly. They cannot afford to linger for a long while and watch the blog they set up crumble in inactivity and inattention. Also, many experienced bloggers who are already comfortable with the intricacies of the blog world still feel the need to refine their skills needed to increase blog traffic.
Blogging, because of its popularity and utility, has become intensely competitive since the first time it was introduced, and the ultimate measure of blogging acumen is audience impact.
Skills Needed to Stand Out
1. Write at least one high quality – special blog post per week
Just as the audience of a TV show becomes receptive to the TV show only as long as the TV show offers something new and fulfilling, viewers of blogs have to read something compelling from the blog whenever they visit. The best way to do this is to publish more and more blog posts. Do not stop!
Beginners should take a look at this, because at the early stages of blogging, they have to prove their worthiness in blogging first before they could increase blog traffic, which can be done by writing articles that remind the audience that you know what you’re talking about, and that you are receptive to their needs.
A goal to live by in blogging could be, say, one special blog post per week (different from ordinary blog posts). Write that one special blog post per week with all your gathered might and wit. Remember that your audience will be in line of the theme of your blog – if it’s about current events, expect them to be opinionated about the news; if it’s about beauty products, expect them to be well-informed about beauty products. So during your once-a-week venture, don’t relent. Of course, you will need some content. Research intently for this one sterling blog post; spend about 5-10 hours researching – until you are sure that, the article packs a large amount of value for the viewers.
However, don’t try to publish any article when it’s not ready. In the need of maintaining your blog traffic, you should keep posting frequently but please remember that: the higher quality your article is, the higher traffic your blog will be received! Yes, like you, I really don’t want my blog looks like an auto-blog at the end of the year:
Also, you can read this blog post from Pat about this subject: The Truth About Quantity vs. Quality
2. Maintain blogging visibility
While sterling blog posts factor hugely in traffic, ordinary daily posts are ways to remind the audience that you are willing to dish out new content regularly, thus reducing audience boredom and annoyance. Ordinary posts do not require much research as special blog posts, but they still have to be factually accurate, logically organized, and stylistically sound.
Ordinary posts help keep the interest of a diverse audience fired up every time they visit your blog. To increase blog traffic, ordinary blog posts should be written with no less dedication required in writing special blog posts. Consistency is reciprocated; if you post on your blog irregularly, expect a like reaction from your viewers. One great example for this blogging strategy which was used by many design niche blogs is: round-up articles (Ex: Top 10 Images Slideshow Scripts) along with premium tutorial (Ex: How to: optimize wordpress blog for maximum speed).
3. Network your blog
Blogging does not proceed only through posts. Posts may make an audience, but posts alone cannot make a sustainable audience. Bloggers should practice ways to make their posts accessible to a larger viewership. Fortunately, the Internet accords us many marketing methods that enable us to increase blog traffic. Networking could be done by:
- Commenting on other blogs, which, if executed correctly, will lead viewers on that blog to be acquainted with your view and eventually visit your blog. In addition, the Blog Directory of Technorati would be a great place for you to find your blogging friend.
- Commenting on online forums, which serves the same purposes as commenting on blogs
- Interacting in friendly fashion with commenters on your blog, which ensures that they will return (and may also lead them to market your blog to others!)
- Asking visitors to bookmark your blogs, which makes them remember
- Placing links of your blogs where you can, which increases blog traffic by letting them know that you are a blogging mainstay (and boosts search engine rankings as well!).
- Do “Guest Blogging”: you can also write for another blog as well and then receive back a reward like quality backlinks, gaining exposure and building relationships with other people. You can learn more about Guest Blogging with: The Ultimate Guide to Guest Blogging article which was written by Onibalusi.
4. Market your blog
Aside from networking, other ways to promote your blog include:
- Posting your articles or links in social networking sites and niche-specific social media websites
- Submitting your blog to online directories
- Updating your blogroll
- Using search-engine friendly techniques that increase your rank in search engines, like SEO (search engine optimization) and backlinks.
One Final Note
Blogging is not always easy. There are plenty of tribulations one must pass through before writing blog posts, maintaining the blog afloat, and finally amassing a loyal readership. These techniques to increase blog traffic are presented to you so that you do not have to go through trial and error stages in setting up your blog.
Again, the blogosphere is highly competitive, so you must learn methods to increase blog traffic as soon as you could, so that you can begin applying them to your blog immediately and so maintain your footing among the thousands of blogs around cyberspace.