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Yes, many of you bloggers have been in the business for a long time to know well enough the answer to the question, “why guest blog?” Relationships are forged, networks are built, information is shared, audiences are doubled, websites get more popular, and everyone is happier in the end. Guest posting has become a cornerstone in web marketing strategy with its proven effectiveness in boosting visibility, while also fostering camaraderie.
The problem is that with its usefulness, there are inexperienced bloggers who see it as some sort of magic medicine—one that can cure their website woes of getting little to no traffic. Instead of doing it patiently, they force their guest posts onto other bloggers and wonder why they don’t get accepted. Even those who have already had success in getting views and shares with their own content still go through the frustration of rejected guest posts.
This article discusses a number of fool-proof tips and techniques in order to utilize guest posting for the improvement of a website’s ranking and online authority.
Sufficient Preparation is Vital
- Before anything else, start by doing some research. Get a good grasp of your niche and make a list of blogs or websites with the same niche as yours.One of the main reasons bloggers refuse guest posts is that they do not fit into their blog’s theme.
- Check out these websites’ page rank and traffic. There are a number of SEO tools online that can help you get those data about a webpage or site, and more. Having an article on and acquiring links from an authority site can help give your site’s ranking a good boost.
- Make a shortlist of good quality sites. It is advisable to pick out those that score at least 3 in Google’s page ranking. From the list in the previous item, check out which ones accept guest posts. Look for the blog’s “ContactUs” pageand see guest posting opportunities, or contact the blog administrator to establish relations and inquire for guest posting.
Quality is Key
While talking with the blog administrator, it is likely that you would be asked about the topic of the article that you intend to contribute to the blog. Have some articles or topics at the ready. At times, you will have to discuss what you want to write about with the blog owner, so as to make sure that your topic hasn’t been written on and is relevant to the blog’s readers.
Once you’ve agreed upon an article or topic, you can already write and submit your article. Make sure that it:
- Follows the target blog’s tone,
- Caters to the target blog’s niche,
- Provides fresh and accurate information,
- Is original, and
- Is well-written and grammatically correct.
Patience is a Virtue
Getting response from blog owners after inquiring for guest posting opportunities, pitching article topics, or even submitting an article can take a really long time. In worse times, you can get rejected even with the tremendous effort put into writing the content.
The key here is patience. Like any good relationship, developing a bond with another blogger takes time and effort. To gain the trust of another blogger, it is important to show that you know exactly what you’re talking about, and that you can deliver fresh, relevant and accurate content. Always be polite and sincere.
Effective Social Sharing Involves Proper Timing
The power of social media cannot be denied, and making good use of it can skyrocket a post or website’s popularity. However, it can also be as fickle as the people who use it, so it does not guarantee success.
Fortunately, there has already been a study on specific times when social media activity spikes and dips, giving bloggers vital information on when best to share their content, guest posts or not.
Bit.ly, the website that shortens long URL links, has compiled statistics that reveal the following best times to post links in social media:
- Facebook: from 1 PM to 4 PM (Around 3pm on Wednesdays is best.)
- Twitter: from 1 PM to 3 PM
- Tumblr: from 7 PM to 10 PM, especially on Friday evenings
It also revealed the least advisable times to post links:
- Facebook: before 8 AM, after 8 PM, and weekends
- Twitter: after 3 PM on Fridays, after 8 PM daily, and weekends
* Note that these times are based on EST.
Emails are an oft-overlooked option in sharing content, and they can be utilized most optimally at the start of the morning, specifically at 6am when people get up to go to work.
Mobile devices are beginning to take over desktop computers when it comes to Internet usage, and people start checking their smartphones and tablets during lunch hour, so noon would also be a good time to get content out.
Good preparation, quality content, enough patience and proper timing. These are just some of the key elements needed in order to be a successful guest blogger. It also helps to really get to know your target blog and its audience. Read posts and participate in discussions through the comments section. Offer your insights, ask questions or raise issues. Build a good reputation and establish yourself as a reliable source, who has mastery and expertise in the field.
Remember: blog owners want quality posts from credible sources who put their readers’ needs and interests at the fore.