If you want your blog to be a success and gain real followers you need to think like a marketer and begin to promote your blog to your potential readers.
Attracting new readers can be difficult, especially if you have a small niche that you are writing to, or if you are writing on a topic with a lot of competition for it. Guest posting is one way that you can help your blog to grow and to gain other readers.
Reasons to Write a Guest Post
There are quite a few reasons to write guest posts:
- First you can reach an already established reader base and wow them with your profound insight and your humor. Basically you are able to have readers who would not normally read you, find out about your writing style and topic. It is one of the easiest ways to find new readers.
- Secondly most blogs will allow you a link back to your website. This helps you when it comes to Google ranking, which can help you improve your standings in the search engines.
Writing Guest Posts for Other Blogs
When you write a guest post for another blog, you need to make sure you are submitting your best work. It is your chance to attract more readers to your blog, so you want your points to be well thought out and backed up with examples.
Additionally you should make sure that post is free from grammatical errors and typos. Find a topic that will interest other readers, but that is related to what you focus on with your blog. This will give the readers a good idea of what to expect when they click through to read some of your blog posts and make it more likely for them to keep following you.
Guest Posting Etiquette
There are some basic rules you need to follow when you are guest posting on another blog.
First you need to follow the posting rules set up by the blogger you are guest posting with. Generally this means only having one or two links in your blog instead of several sprinkled through out. Mention your guest post on your blog and drive traffic there by linking to it.
Additionally, you should take the time to go back and reply to any comments that are left on the blog. This will help you attract readers and leave the opportunity to guest post again open.
Having Guest Posts On Your Blog
You may also want to consider hosting guest posts on your blog. It can attract new readers, since your guests will post a link to their guest post on their blogs as well.
Additionally it can help you build a stronger reader community. If you have guest posts you should set up rules about what you want to have posted (topics they can cover), the number of links in the post and the bio of the blogger. This will make handling the guest posts much easier.
You may want to aim for one or two guest posts a week or a month. Guest posts can also fill in the time when you are vacation or too busy to post.