Well, it’s time to get prepared for the much-awaited and most dreaded Google Penguin 2.0 update, the fourth version of the Google’s spam fighting algorithm. SEO experts and Webmasters have been scouting for this update to hit the Google search results. And lo! Within few hours, several big changes were reported. What’s more interesting is that Google claims this update to be the next generation of technology that can completely remove web spam.
To make it simple, Penguin 2.0 is just an algorithm update. If you are familiar with the SEO terminologies like data refresh, algorithm update and index update, you can find noticeable changes in your website’s rankings. According to the Google’s Web Spam Team Head, Matt Cutts, more than 2.3 percent of English queries will certainly have an impact. Are you interested in knowing what’s new in Google Penguin Algorithm? Yes, then let’s start with:
The Value of Links
The first issue dealt in this update is the link value. In short, whooping number of links will no longer have any value, if the quality is low. In fact, abundancy of low quality website links create negative impression.
It becomes worse when it comes to irrelevant links, for sure, there will be a drastic downfall in your page ranks. With the updated Penguin 2.0, link value has gained major importance.
Another issue that has been addressed by Google is the websites’ pace of acquiring links. Google believes that high-quality sites accumulate links gradually. But in cases, where hundreds of links are acquired over night, Google marks the site with a red flag. In short, the link velocity should be very consistent and should have a steady increase over time.
Target Lower Level Pages
This new update of Google’s Penguin, is designed specifically to target not only the website’s top level pages or home pages but also the lower level pages.
Some webmasters have reported an increase in keyword ranking, while some have observed a downfall. So ensure your inner pages have keywords incorporated well according to the keyword density to acquire high ranks.
Importance to Social Media
It’s actually the importance given to the aspect of website authority that can help in increasing the search visibility. Google believes that if you kind of own the authorship of your website, there are chances for your website to rank high. As according to the Google’s algorithm, your website will step out of spam and becomes more appropriate for users.
It’s not just this, with Penguin 2.0 update, authority can no longer be purchased. In short, with the enforcements being on tight leash in this update, any ad or coverage that helps with a flow of Page Rank surely ends up with negative impact.
These are just a few significant positive changes in Google’s Penguin 2.0 update. And now for the negative part, if you are adversely affected by Google’s Penguin 2.0 update, then just follow these simple steps to improve your rankings:
- Run a proper backlink check on all the websites linking to your website.
- In case of any negative links, disavow or better remove those links.
- Ensure you build high-quality inbound links.
However, this new iteration of Penguin also executes with the same principles of providing users with accurate results. So, just plan a proper SEO strategy and work it out effectively to get the best page rankings.