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As a budding blogger you’ve probably seen product reviews littered across the blogging world. Everywhere you turn someone is reviewing something cool.
And after a while, you might get a little envious of all of these bloggers who get to try out new things, most of the time for free, all in exchange for a review on their blog. Curious how they got those products to review?
That can all depend on the maturity and popularity of their blog, but it’s likely that most bloggers started in the same general ways.
Stick to a specific blog audience
Tailor your blog to a specific niche market instead of trying to span all avenues of blogging. It’s easier to attract a solid set of readers and to eventually branch into product reviews if your blog has a definitive focus, such as technology or cooking.
But trying to combine two unrelated topics, such as technology and cooking, can make it harder to retain a consistent readership, and most PR people looking for bloggers to review items want the blogger to have a steady readership in place.
Review products on your own accord
When you’re just starting out include regular reviews of products you use on your blog so that you can become a trusted source for truthful product reviews. Your readers will like that they can count on you to test things out first, and companies will be able to see how you review products to determine if you’ll be a good fit for reviewing their products.
Reach out to companies you’re interested in promoting
There’s nothing wrong with pitching yourself to companies if you can give them a good reason to utilize you. Contact companies to see if they’d be interested in partnering with you to review a product in exchange for an open and honest review on your part.
If there’s a mutual benefit then there’s no reason for the company to not be interested in doing so. The worst situation is that they say no and then you’re no worse off than before.
Be candid in your posts
Maintaining a very honest position with your readers is more appealing to readers and companies alike, and you shouldn’t be afraid to point out the pros and cons of whatever product you’re reviewing.
You will be a much more credible source if you’re willing to honestly review something then if everything you review is seemingly perfect.
There are plenty of blog networks out there for just about every niche that will put bloggers in touch with potential product reviews that they can do. You can then pick and choose which products you’re interested in, respond, and they’ll send you the product for free… all you have to do is provide the review.
Make contact easy
The only way that companies are going to contact you is if they can easily find your contact information. Have an “about me” page on your blog which details who you are and essentially pitches your blog’s brand to anyone reading. Make your contact information easy to find so that people don’t have to search for how to get in touch with you.
Product reviews aren’t exclusive to the bigger bloggers out there, you just have to know how to market yourself and your blog so that companies want to work with you. So what are you waiting for? Get out there and start reviewing!