Table of Contents
Blog commenting is a very powerful tool for building strong relationships with blog readers. When used properly, comments can enhance loyalty, as well as attract more readers to your blog. Here are some great strategies you can use engage your audience through blog comments:
Research has shown that a very small percentage of readers will take time to leave comments on a blog post. One of the best ways of getting more people to comment is by asking questions.
The best place to ask a question related to the subject of the post is in the last paragraph. Encourage readers to share their thoughts on the topic. Ask them to contribute additional tips or personal experiences which would be helpful to other readers.
Write with a personal touch
To build strong relationships with your readers, you need to write with a personal touch. One of the best ways of doing this is by having an author bio with your photo at the end of the post. Personalizing your posts will enable your readers to warm up more easily to your blog, and will increase their chances of leaving a comment or even sharing your post. Therefore, whether you are writing about pets, technology, home improvement or sports, remember to add a personal touch to your posts.
When interacting with readers in the comment section of your blog, you need to be very friendly and warm. A simple statement such as ‘Good to hear from you!’ or ‘Thanks for stopping by!’ can be very effective in building relationships with readers.
In addition, it would also be advisable to use readers’ names when addressing them. This will make them feel important and valued.
Don’t be conceited
It is important to know the difference between confidence and pride. In an attempt to prove their expertise in the industry, some bloggers write blog posts with a tone of arrogance and superiority. Such posts only end up putting off the readers. Therefore, regardless of your credentials, it is vital to maintain an attitude of humility in your writings. Never make the mistake of showing off as a know-it-all.
From time immemorial, the desire to be understood has been a fundamental human need. People usually leave comments on your blog as a way of sharing their successes as well as struggles.
Therefore, when people share their problems in the comment section, make sure you respond with an attitude of empathy. Validate their comment and offer helpful answers. Such a caring attitude will enable you to build stronger relationships with your readers.
Ask further questions
If a reader raises an issue which requires further clarification, it would be advisable to ask more questions. This will shed more light on the issue and enable you to offer a more comprehensive answer. When readers see your genuineness in wanting to help, they are likely to leave more comments on your blog. In addition, they might even be willing to help address the problems of others.
Respond with personal emails
Most blogging platforms require readers to submit their email contacts before making a comment. This means that besides engaging your readers in the comments section, you could also reach them through direct email. Most people would appreciate receiving a personal email in response to their comments.
Appreciate thoughtful comments
Whenever a reader shares a particularly helpful comment on your blog, you need to take time to mention it. Remember to specify what exactly you liked about the comment. This will show the contributor that you actually read the comment. When readers feel appreciated for their efforts, they will be encouraged to continue sharing similar helpful comments in future.
Acknowledge returning commenters
When readers return to your blog after a long absence, you need to take time to acknowledge their presence. Simple statements such as ‘Good to see you here again!’ or ‘Nice to hear from you!’ will make the returning readers feel appreciated, and enhance their chances of remaining loyal to your blog.
Respond graciously to negative comments
It is inevitable that you will receive a negative feedback once in a while. Whenever someone leaves a negative comment on your blog, don’t rush to delete it. If the reader has a valid point, you need to take time to respond in a respectful manner. Handling such situations wisely will enhance the credibility of your blog. However, if a comment is offensive or out rightly untrue, it would be appropriate to delete it.