Too many small businesses treat their website as an afterthought, thinking that by simply having one it will open them up to new markets and revenue streams. To compete with larger, more established companies small businesses need to be able to make sure that they can be found online which leads them into looking for SEO services.
By outsourcing their SEO needs to dedicated agencies that have the knowledge and ability to create a campaign to focus on specific areas for search engine ranking performance.
However, a lot of what needs to be done is down to the type of website the business runs, or ideally would like to run.
These types of website are strictly informational, being used as a medium to make their services, location and products accessible to a new online audience. While the site doesn’t directly include a new revenue stream, they do play an important part by creating trust between existing and potential clients through getting across more detailed information as to what they do and provide.
SEO on these types of sites is still highly beneficial; by driving extra traffic to the site you are becoming more visible, opening your business up to potential clients that otherwise would not have heard of you. This in turn will have positive ramifications on the business; aiming to increase the number of enquiries made and number of people through the door, adding to your business’s turnover.
Due to the increase of easy to set up online shopping platforms, such as EKMPowershop, Magneto and Shopify, more businesses are able to turn their websites into direct money making opportunities.
While it is great to have the option to sell your products online, without the store being correctly optimised you won’t see any large gains in traffic, making it less likely that you will actually do business through it.
Just because you built it doesn’t mean they will come. This is why SEO is even more important, so you can increase the traffic to the shop in order to increase sales.
SEO is an ongoing, ever changing beast; something you must bare in mind before signing up with an SEO agency. While they do have their advantages be prepared to be signed up with them for sometime. Saying that, many companies do offer web development services so you can have your site updated and optimised simultaneously.
However, no one knows your business as well as you and while you may not know where to begin with optimising your own website there are plenty of places where you can receive full SEO Training or get the best SEO tools to get you up to speed. Once you have set your goals and taken control you can decide what to focus on to get the most return for your company.