If you’re going to take the time to get down to the basics, niche marketing is a simple concept to grasp. Think about it, what could go wrong with packaging your product so well that it caters to such a specific audience? This packaging might entail figuring out flash to html5 conversion, reformatting your website, knowing the right keywords and even choosing your affiliations just to cater to a specific market. Can’t find any reasons NOT to do it?
To make your business or blog stand out, you need to streamline and personalize your business so that it appeals to a niche market. This market might be a smaller percentage of what you are aiming for, but at least this will be a solid market that will support your business. And we all know that having a strong small following is better than having no following at all. In this article, we will discuss the basics on how to develop the perfect niche strategy, no matter what industry you’re in.
Know your audience.
It is important to know your audience and what exactly tickles their fancy. So one of the first things you need to do is observe your market and find out just what interests them. Find out their needs, their desires and even their motivations. Keep asking targeted questions so that you can expect specific answers. This will give you a good understanding of what goes on in the minds of your targeted audience.
Remember, the more you know about them, the better your chances are of appealing to them and the easier it will be to streamline things.
Know your product.
It is also important to know your product well because how can you sell anything effectively if you don’t believe in it. A good salesman must believe in his product so well or just lie really well in order to sell anything. Your platform must be so well defined that anyone who lands on you blog or site will instantly know what makes your product special.
You also have to understand what is it about your product that makes it desirable or unique. Know its ins and outs. Compare it with other similar products in the market and enumerate the qualities that make it better. What makes it stand out? If the product has no significant difference from the competition, then it is time to make one. Look for unique ways that you can market your product to your target audience.
Know the connection.
Here’s a scenario, what if the government put out a really good housing loan program that had low interest rates and a reasonable staggered pay-back system, would many people be interested in it? Sure. But what if they specifically packaged this for teachers, would more people be interested?
Most definitely. There is then a huge difference between the two products and the manner by which you market them. By catering to everyone, almost no one was targeted thus mostly no one was interested. But with the niche marketing strategy applied, even though a very small yet specific group was targeted, you can be assured that they will interested. By making a connection between the two, you have made your product all the more desirable and attainable. You can then package it and advertise it on websites targeted towards teachers.
Know your competition.
Once you have transformed your website and blogs to cater to a very specific audience, it’s time to see what the competition is up to. But Instead of fighting them off and vying to take them down one by one, you can take a different approach and make friends with these competitors. Look at their business practices. Find out how you can replicate what they are doing and how their processes can work for you. Follow them, publish their blogs, and like them on Facebook.
Sounds absurd, but again, you are creating a niche market. By doing so, you are saying that you are part of that niche market and that you are aware of the other people who got their first. Also, knowing the competition can give you valuable insight into the market you want to break into. The more people who know that such a market exists, the more chances of attracting new clients or customers.
The benefits of having a niche marketing strategy can be outstanding especially if you are the first person to tap into that market. Consider this, if we take the time to personalize our coffee so well, (Venti, iced, extra shot of espresso), why not use the same principle to streamline your blog or business? Once you have mastered the niche market you are catering to, you would have already made some profit by the time the competition start to follow your lead. So always keep your eyes peeled for golden opportunities that come with a niche marketing strategy.