Table of Contents
Making profits out of your online business can be an uphill task; and some businesses aren’t even able to break even. Converting your traffic into viable customers is where the challenge lies. Read through some very practical ideas to tackle this challenge head-on.
Online businesses pose a big challenge to marketers. While it ‘s one thing to successfully build the site’s traffic, it alone doesn’t ensure a viable online business. Making long-time customers is what makes your business profitable and ensures survival. All your Facebook, Twitter and other marketing initiatives aren’t of use if they cannot convert those leads into actual sales. Thus conversion of leads plays a very important role in
delivering the results and should be a very important element in your overall online business strategy.
Problem of hype
A major reason marketers fail is because they randomly go about doing everything that IS supposed to be done – create blogs and optimize them, make online videos, set up a presence on social networking sites – the works, but without focus. This creates online hype, and no more.
Outlook makes a difference
There are simpler ways to go about converting your leads. Of course, you’ll need to use videos, social media and blogs etc to capture online traffic. But a fresh outlook will help YOU – and not your product – establish a connect with your potential customers. You definitely need to invest time and energies in strengthening relationships with your online visitors, showing them that you can help them genuinely attain their goals.
Here’s how you can establish relationships with your leads:
Online Q&A Sessions
Invite your target audiences to online Question & Answer sessions (webinars) and encourage them to discuss their queries about your niche. You earn their trust, and are also able to position yourself as an expert. Don’t be over-patronizing, giving only relevant information to let them make informed decisions.
Free Training Sessions
Host free training session for your leads, on a subject that is of use, without any compulsion to join your business. This is a common practice among many online marketing companies, who have these telephonic training on a weekly basis.
A quick telephone call to your leads soon after an opt-in confirmation is a great way to nurture and enhance your relationship with them.
Social networking and email replies are very convenient ways to stay in touch. It may demand some time from your schedule, but factoring it in will let you reap the benefits.
They can clinch it for you. eBooks using Open office or NeoOffice, video tutorials using Jing or any other useful giveaway… bonuses, discounts or useful freebies are very popular among online users.
These are really simply and cost-effective solutions to convert your leads. You can use them all or start off one at a time. Most importantly, you can get started with building bridges immediately. Good luck to you!