Important Tips to Convert Web Traffic to Leads

Making profits out of your online business can be an uphill task; and some businesses aren’t even able to break even. Converting your traffic into viable customers is where the challenge lies. Read through some very practical ideas to tackle this challenge head-on.
Online businesses pose a big challenge to marketers. While it ‘s one thing to successfully build the site’s traffic, it alone doesn’t ensure a viable online business. Making long-time customers is what makes your business profitable and ensures survival. All your Facebook, Twitter and other marketing initiatives aren’t of use if they cannot convert those leads into actual sales. Thus conversion of leads plays a very important role in
delivering the results and should be a very important element in your overall online business strategy.

Problem of hype

A major reason marketers fail is because they randomly go about doing everything that IS supposed to be done – create blogs and optimize them, make online videos, set up a presence on social networking sites – the works, but without focus. This creates online hype, and no more.

Outlook makes a difference

There are simpler ways to go about converting your leads. Of course, you’ll need to use videos, social media and blogs etc to capture online traffic. But a fresh outlook will help YOU  – and not your product – establish a connect with your potential customers. You definitely need to invest time and energies in strengthening relationships with your online visitors, showing them that you can help them genuinely attain their goals.

Here’s how you can establish relationships with your leads:

Online Q&A Sessions

Invite your target audiences to online Question & Answer sessions (webinars) and encourage them to discuss their queries about your niche. You earn their trust, and are also able to position yourself as an expert. Don’t be over-patronizing, giving only relevant information to let them make informed decisions.

Free Training Sessions

Host free training session for your leads, on a subject that is of use, without any compulsion to join your business. This is a common practice among many online marketing companies, who have these telephonic training on a weekly basis.

Telephonic follow-ups

A quick telephone call to your leads soon after an opt-in confirmation is a great way to nurture and enhance your relationship with them.

Cultivate Relationships

Social networking and email replies are very convenient ways to stay in touch. It may demand some time from your schedule, but factoring it in will let you reap the benefits.

Special offers

They can clinch it for you. eBooks using Open office or NeoOffice, video tutorials using Jing or any other useful giveaway… bonuses, discounts or useful freebies are very popular among online users.

These are really simply and cost-effective solutions to convert your leads. You can use them all or start off one at a time. Most importantly, you can get started with building bridges immediately. Good luck to you!

7 thoughts on “Important Tips to Convert Web Traffic to Leads”

  1. So much to learn from this blog! I wonder if a platform or another can also make a difference… I currently have zen cart but i found security problems and I wonder if it is better to migrate to another..

  2. Conversion, in my opinion is all about the engagement, trust, and relationship. If the website does not engage the visitors in any manner, the heaps of visitors are of no use. Trust is also very important and if the visitors don’t know the person and whether they can trust the individual or the company, they will hardly convert. New businesses can make this possible through professional website design and honest and true content.

  3. Those are all great ideas to get future clients involved in the website, offer information that they’ll enjoy, and develop trust. The format of your own blog is excellent and easy to navigate, which is more proof that you know your stuff.

  4. Please let me know if you’re looking for a article writer for your blog. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine. Please blast me an e-mail if interested. Cheers!

  5. These tips are very essential to convert web traffic into leads. Good thing that you shared these. I will try to implement these as soon as possible.

  6. Great ideas to bring traffic. I am working in a media company for couple of year and i was out of ideas how to provide more traffic. Thank you for sharing those great tips.

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