WordPress is currently one of the most popular blogging services available. Bloggers have the ability to choose from many different types of themes to personalize their site.
Some of these WordPress themes are free, but others, often called premium themes, are only available for a fee. You should consider several different factors before choosing to pay for a premium theme instead of using a free one.
Some bloggers would be better off sticking with a free theme, at least initially, while others would benefit from paying for a premium theme. Of course, the final choice is up to you.
How often you plan to update your blog, and what your goals are for it?
If you are creating a daily blog designed to attract significant readership, then paying for a premium theme may make sense — at least after you become established. However, if you plan to create a blog primarily for friends and family that you only update occasionally, then spending money on a premium theme likely is not necessary.
Even if you are serious about developing your blog and its content, the specific type of blog impacts the type of theme it needs.
For example, professional, news or political bloggers may want to stick to a basic theme. They tend to be more neutral, a very important trait when you want to portray yourself as an impartial authority.
However, a more casual blog, such as one on crafting or gardening, can afford to present a more creative and less neutral image.
Do you plan to try to earn an income from your blog?
If the aim of your blog is to generate profit, the old saying “you get out of your business what you put into it” applies to choosing a theme. Bloggers wishing to attract income from their blog will want to have an attractive, high-quality page design.
For these bloggers, it may make sense to pay for a theme. Those who blog simply for the fun of it, those not looking to make money from their blog, are likely better off sticking to a free theme. Investing in a paid WordPress theme can be worthwhile if it creates a more attractive page that helps draw traffic, and therefore, generates business. Ideally, it will pay for itself over time.
Of course, personal preference is the main determining factor. If the theme that you feel fits your blog the best happens to be a premium one, and you can afford the investment, then you should get it. However, you should take the time to look through the many high-quality free themes available first — you may well find a perfect option among them.
Quality WordPress themes can significantly improve the first impression your blog presents. They can make your page more beautiful, artistic, expressive and creative. They allow you additional ways to express yourself besides the words, photos and other content you post. Essentially, they give your readers more insight into your personality.
Whether or not you should use a paid theme or a free one simply comes down to your goals, your style and your personal preference.