After struggling to bring in new and returning visitors to my website I decided to look at ways of making improvements. I researched online and discovered the importance of optimising websites in order to rank well in the search engines. I had no idea about how to go about this and as I was not in the position to take on new employees I decided to look into outsourcing.
Research Led Me to Search Engine Optimisation
I spoke to a website developer about making some changes and one of the ways to improve the performance of the site which was suggested was the use of a SEO copywriter. I managed to find a company who offered copywriting as part of their services and discovered that the blog of my site or lack of one was a real downfall.
After a series of consultations and further research I decided that having a writer to manage my brand new blog and also create brand new web copy for my site would be a sensible investment.
The writer I used was experienced and so all I needed to do was give them details of my keywords and my company and allow them to research the blog posts themselves. Not only did they create the content in a speedy manner, they also were happy to upload it straight onto my website for me.
Outsourcing Was the Perfect Solution
Outsourcing meant I did not need to worry about paying taxes or sorting out the PAYE for the skills being delivered. I only pay for the services they provide and I am able to ask them to help me with further written content as and when I need it. (odesk.com, freelancer.com)
Being a small business I am not really in a position to take on any full time or part time employees and the cost of the services can still be put into business expenses on my tax return.
Since improving the site by making it faster and adding the blog and working on the quality of the content and the regular blog posts I have certainly noticed a distinct improvement in traffic and sales.
I have used the SEO copywriters to produce a monthly newsletter which is sent out to my email list and they have also proved to be extremely useful in creating content to be used in my printed marketing material.
Keeping Up to Date
Paying attention to the current trends in SEO is extremely valuable to small businesses. If you are looking to make full use of the Internet and try to expand the company optimisation is a must.
By having an excellent website which is updated frequently with original content which is related to my business I am able to attract a lot more attention, especially compared to a few months back. I use the blog to keep my social media profiles updated too and these are steadily growing and offering new ways of reaching out to my customers and drumming up new business.
The job of the copywriter is to keep an eye on the trends in SEO and create the content to satisfy these latest trends. I believe that now this is all about thinking about the way the piece reads and making sure links are added using the most valuable keywords.
Hiring a copywriting services has been a real blessing for my company as a whole. Contact the experts and discuss the benefits of using their skills for your benefit.