Why Big Fonts Could Mean Big Benefits for Your Blog?

Since the dawn of blogging, user interface has changed a lot. Most changes have been for the better. Nowadays, just about anyone can have a slick-looking, ready-for-business WordPress blog either completely for free or for a small up-front charge.

But there’s one thing lots of bloggers keep messing up when it comes to user interface, and yours truly is just as guilty as anyone else. Ready to hear what it is? We use font sizes that are too small. That’s right. Size does matter in blogging. Sometimes, it matters a lot. Here are a few reasons why:

Big fonts are easier to read

Even if you can read fonts set at 12 pixels with relative ease, that doesn’t mean your audience can. In fact, lots of people have a really hard time reading fonts that small, and 12 pixels is the default font size on many popular WordPress themes.

Some themes go even smaller. And did you know that by the time someone hits 40, he or she will only be getting half as much light to the retina than somebody who is only 20?

That means that the older your audience gets, the more difficult it is for them to read your text especially if it’s small.

Readers = money

Let’s not forget how important it is to actually have readers to begin with. In an era when content is king, nobody trying to build business via the Web can afford to alienate potential buyers with tiny font sizes. If you make it harder for your audience to digest your content, a lot of them will stop trying. Even more of them may give up before they ever began. When switching to a larger font size is such an easy change to make, who can afford to maintain the status?

Zooming is an extra step

Can’t they just zoom in if it’s hard to read?” you may ask. Sure they can, and some of them will. But a lot of them won’t, maybe most of them.

Those are potential customers who might never give you a chance simply because they couldn’t read the text on your site without performing an extra step.

It’s like opening a restaurant when you only have five parking spaces. If all of the spaces are taken, everyone else has to drive down the block, park somewhere far away from the restaurant, and walk for a few minutes before they get to read a menu. Does that mean nobody will come to your restaurant? No. Does it mean the people who don’t want to walk are lazy? Maybe. But either way you look at it, you’re losing business.

So, what’s a good font size?

16 pixels. Anything below 15 is pushing it. 16 pixels is actually the font size browsers display by default, although you wouldn’t know it by the plethora of tiny text out there. Give 16 pixels a try and see how you like it.

It may look big at first, especially if you’re currently using 12 or fewer pixels. But remember that it’s not about you. It’s about your readers. An easily digestible font size is just one more way to make sure they stick around.

23 thoughts on “Why Big Fonts Could Mean Big Benefits for Your Blog?”

  1. This is a great reminder. I often try to keep fonts large, but it’s easy to forget. It’s also important to remember using white space well with online readings. This blog uses some nice 1.2-1.3 line spacing that helps make it easier to follow the text.

  2. I’ve seen a lot of blog using big font and line spacing which is okay ‘coz it’s easy to
    read and understand the text especially those have no clear eye sight..

  3. Good point ill try a larger size font and see if it decreases the bounce rate and the length of time people stay on my site. This could be a great Seo tip without having to perform any optimization :)

    1. Good on you! It may take some time, but you’ll probably see your bounce rate go down. That is, if you’re currently using a font that’s much too small and increase it to 16 px or so.

  4. Font size is underated. Your blog must be easy to read for the majority of people or its not read. People just move on to something else. I will check my pixels but I think I am at 16 already.

  5. Thats true about big fonts as blogging is all about making others understand and know about anything only by using word and if these are not enough even to get easily readable than it proves worthless as if one can’t able to read it properly than how can he able to understand it completely.

    Thus for this big fonts plays an important role which can be easily seen, read, and also get to understand.

  6. Good point you got there Adam. I can relate to it because I read blogs most of the time because of my work and I tend to skip blogs with smaller fonts because aside from the fact that I can’t read some of its content, big fonts have a greater appeal to me including its color. More bloggers should realize more about this one. Nice post. :)

    1. Angel, It looks like you have empirical evidence that small font sizes = higher bounce rates. Thanks for commenting.

  7. well, i never think of this before, inspite the fact that i hate it when i have to stare at the computer screen trying to read such tiny characters. i should reconsider my blog if it need changed

  8. This post is packed with a great reminders and lots of blog I’ve seen most of them uses Big fonts and some of its using too little fonts. Some of them are using eye sore fonts that can disrupt the main idea of the blog or the articles. Thanks for sharing the great thought.

  9. I just checked my font and it does appear some are pretty small. I’ll check all of my content because I think there might be other articles with small font as well.

  10. Thanks for the tip about 16 pixels! I’ll have to keep that in mind that it really DOES matter the size of your font!

  11. Thank you!

    I’m going to try that to see if I can manage to increase the font-size of my blog a little. The text is too small the way it is now :)

    1. Go ahead an increase it to see how you like it. Sometimes increasing the font size means you have to reformat more than just the text so that things look “right.” It’s usually worth it in the end, though.

  12. Nice post. I used to be checking continuously this weblog and I am inspired! Extremely useful information particularly the final part :) I care for such info much. I used to be seeking this certain info for a very lengthy time. Thank you and best of luck.

  13. 16 pixels eh? I did not know that. I completely agree that zooming in is for “over achievers” who have all the time in the world. It would be interesting to split test the same copy 12 vs 13 vs 14 vs 15 vs 16 vs etc. cheers, Brid

    1. Yes, it would! Doing that would actually confirm once and for all what the best size really is. 16 pixels is sort of a standard, though – a standard we’ve deviated from a bit too much if you ask me.

  14. It is very important to consider the reader when formatting. In my opinion bigger is better. It is also good to avoid block text.

    I suggest you break up your paragraphs with white spaces in between. If your grandma can not read it change so she can.

    Plain and simple if they cant read it they will leave.

  15. Wonderful post about fonts. I am amazed at how often we miss the obvious!

    I have fiddled with gazzilion different wordpress themes in my umpteen wp blogs and not once did I stop to think about font size!
    It was always about color combination, about left or right sidebars, about what widgets are supported and things like that. Not once did I think about fonts or font size. Whereas the whole point of any blog is to present the CONTENT to its readers.

  16. Big fonts are where it’s at! Not all of us have perfect vision, okay. We need big fonts. It becomes that much more important as mobile keeps getting bigger.

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