Table of Contents
- 1 Focus on Micro, Not Macro
- 2 Don’t put too much time into your Home Page
- 3 Don’t Overuse Text
- 4 Design for the Right Generation
- 5 Don’t Ignore Multi-Screen Actions
- 6 Be Clear and Precise
- 7 Make Forms Simple
- 8 Prepare UX in Time
- 9 Have Clear Objectives
- 10 Suit Design to Product
- 11 Make Navigation Easy
- 12 Horizontal Scrolling is Weird
- 13 Use Few Pop-Ups
- 14 Know Your Business
- 15 Summing Up
Before we go into the details of errors committed in user experience and their solutions, let’s briefly see what UX is. The user experience – or UX – covers every feature that users go through in web design. It can be described as the seven chief elements of design like accessibility, usability, desirability usefulness, findability, value and credibility.
A great UX will enable the user to complete his task in an efficient and seamless manner. A classic example of a successful UX is the mobile app that helps us to find the restaurant and food we were looking for in a strange place. For a UX to become as successful as this one, designers have to do certain things – as well as to avoid doing some things. In this post, I’ll examine some aspects that you must do/not do to achieve success in your site’s UX.
Focus on Micro, Not Macro
We can use the allegory of a person who consistently does small, good things for us. The information architecture and other big elements of a website are important, no doubt, but little things like the Donate button for example, do count. So don’t ignore the micro aspects of your UX.
Don’t put too much time into your Home Page
If you focus too much on your home page, you’ll sacrifice the UX of essential inside pages. Designers tend to spend too much time designing and re-doing the home page, at the cost of other landing pages, when not many people may even be looking at that page. Use analytics to study the visiting patterns and design accordingly.
Don’t Overuse Text
Don’t use too much text in trying to communicate with your audience, unless, of course, your site demands it. Contemplate others means of communication, especially audio. Scientific studies have proved that the human brain synchronizes with what a person is speaking. In other words, audio can be a very effective means of communication. Also think about videos and images. Weigh the importance of every factor and use them accordingly.
Design for the Right Generation
It has been seen that the smallest demographic today is designed for the two largest sections of society. Since research has shown the real existence of the generation gap and the varying expectations that come with it, it is essential that you design for the right generation. Technologwise, people belonging to different generations – like 30-55, below 30 and above 55 age groups – have vastly different experiences and thoughts about technology. So keep this in mind when you commence your designing. Besides, today you have to also think in terms of tablets and Smartphones though, psychologists say, understanding how a generation that’s different from yours thinks and reacts is an extremely hard task.
Don’t Ignore Multi-Screen Actions
More and more people are using mobiles to access websites today and the usage of multi-screen gadgets is rapidly going up. Therefore you have to think in terms of these devices and not only of desktops. Think of your audience as a mobile person, constantly on the move and with a gadget in one hand and perhaps another in the other hand stuck to one ear. In fact it will be nothing short of suicidal if you ignore multi-screen, mobile action when you design your site.
Be Clear and Precise
Don’t overstuff your site and make it mind-boggling for your audience to comprehend what you are trying to convey. You have to be clear and precise. Make a serious attempt not to burden your user. Your site should not strain his eyes – which are already under pressure in a world where human beings have to use devices that call for eye-usage like never before in the history of mankind. Use white space where it’s needed, be clear in your headers/paragraphs, and subtle when you slip in ads/social media links.
Make Forms Simple
The details that you need from your audience are normally only the basic ones, like name, address, email and so on. So don’t muddle up your forms with endless details that will only put your user off and probably chase him away from your site.
Prepare UX in Time
As UX is high on your list of priorities so ensure that you have it ready and are confident about it well in advance. This will benefit you greatly in the long run so don’t waste time and money by delaying it. Be serious about at the outset, test it and do research on it to make sure your design pays off in the long run.
Have Clear Objectives
If you succeed in showing users your objectives quickly, you have won half the battle. Users have to know in seconds what your site and your services and products are all about. This is the most essential element of your page. Clarity in your header with matching image/video on your landing page, along with simple text that explains your product precisely is what you must aim for.
Suit Design to Product
Your design must suit your product. Design is as vital as your product and both go hand-in-hand for a perfect user experience. Before setting off on the UX, get the correct design for the audience as well as the product.
According to Microsoft Research, the average visitor spends less than 60 seconds on the website. So the initial 10 seconds are crucial. It is in that period that the user will measure the trustworthiness as well as the user friendliness of the company. Thus your navigation is a key factor which will help to either hold the visitor – or see him leave quickly.
Horizontal Scrolling is Weird
Horizontal scrolling is weird and most websites don’t have it. It’s also time-wasting and takes up valuable space. Also, people want everything worthwhile above the fold and since they are disinclined to scroll down, they probably will not scroll sideways either.
Use Few Pop-Ups
Too many pop-ups irk the users. They also distract them and thus make them lose interest in your site quickly. A few pop-ups may be good, but too many are distractive.
Know Your Business
If a UX expert is hired for the job he must know the nature of the business for which he is designing the user experience, like the revenue-earning factors and the profitability factor.
A Few Resources — Here are some resources/tools that will help in designing your UX:
In Smashing Magazine, an expert talks about users’ varied nature. The expert holds that focusing on predicting reactions of users leads to better design.
OnwardSearch.com: For those who are contemplating a UX career here’s a terrific asset to help you. It’s full of information relating to jobs in UX. You’ll get all information pertaining to jobs in this industry which include work locations, responsibilities, descriptions, salary and so on.
SixRevisions.com: The article on this site tells you what you shouldn’t do with web design, mistakes that are committed in the course of designing and lessons that can be learned from them.
MeasuringUsablity.com: Personas are made use of by a majority of UX designers. These fictional persons symbolize different kinds of users in a target demographic zone. By learning about the various personas’ browsing habits, designers can shape their sites accordingly.
VitaminTalent.com: Vitamintalent reveals the various factors that affect web design and how as many as 97% of websites fail to design a successful UX. It examines customer retention, user testing, avoidable expense, UX design and return on investment (ROI).
The user experience can make all the difference that is needed for success and so it’s a tool that must be taken seriously by businesspersons as well as designers. Knowing what your users want, how they behave, how you can serve them and so on, can make all the difference when it comes to selling your services or products. The right connect with your users will result in a better engagement with them and subsequently greater conversions. If you have any thoughts on the subject, please share them with me in the comment section.