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Starting a new blog is easy. Anyone can do that. But keeping and maintaining your blog at its best is hard. Whether it’s the site design or the content you’re bringing, 110% of your attention must be focused on each and every aspect. You will need to think outside of the box, and think like a visitor to your blog.
Unless your visitors are consistently interacting on your blog, you are placing yourself in a bad position. If you want to have a successful blogging business and therefore make money, it is important to take great care of your blog and your visitors, so that they come back and keep coming back.
Let’s look at why your visitors may be leaving your blog.
Slow Loading Site
You know sometimes you click a site and it never loads, and then you eventually leave (and sometimes, forever)? If this is happening to your blog, you are placing your blog at a very bad position.
One solution is to upgrade your web hosting, to ensure fast loading times. Better hosting usually means a more expensive plan, which might not be something within your blog’s budget.
A good, free solution would be optimizing your blog for maximum speed, including caching your blog. All of these are extensively explained in one of our articles: http://www.intenseblog.com/wordpress/optimize-wordpress-speed.html
Logging In Is Required To Comment
Some sites make you have to connect to social sites such as Facebook, Twitter and even WordPress, just to comment. Remember – there are many blog visitors who aren’t connected to social networking sites! So make sure you don’t make it difficult for people to comment – just a normal “Name”, “Email” and “Comment” form will be simple enough to do. Always think of the simplest way for a visitor to connect.
Annoying Pop Ups
Pop ups are annoying – there is no doubt about that. Most popups can be closed easily, but there are some others that hide the “close” button so well that you can’t see where it is! Remember, some blog visitors are the elderly who just want to read posts! Don’t confuse them with pointless pop ups! They can end up closing the tab instead of finding that little “X” button.
If you want to make a pop up that hopefully gets the visitor to like/share your post, you might want to add a “floating social bar” (like ours, on the left!) which is easy to find but doesn’t take up too much space. It does the trick quite well!
Make sure your navigation system is clean, clear, easy and quick to use. Choose a clean theme that matches those four points, if you are not making the theme yourself. Place your posts under relevant categories that will help your readers find a post they are interested in.
Make sure your search bar is easy to find and use, so readers can find what they are looking for on your blog.
There Are No Interactions
If most of your blog posts have little or no comments, likes or any kind of interactions, it really gives your blog a very poor reputation. Visitors will think that your blog posts are so boring that no one shares them, and they will leave without even reading your blog posts.
A solution to this, is to hopefully lighten up your posts with “rewards” – with loyalty programs. You can find out how loyalty programs work here: http://www.intenseblog.com/articles/engage-users-loyalty-programs.html.
Interlinking is a very effective way of compelling visitors to spend more time on your blog. It helps your readers to know even more into a specific topic. However, you need to make sure interlinking is relevant, because visitors won’t like it at all when they get to a blog post that isn’t even relevant.
If you keep your visitors around for longer, it can also help you reach a good alexa as well as higher search rankings. You can use plugins which shows how much time your visitors are staying on average. The amount of time spent on your blog can tell whether your blog posts are of high or poor quality.
You Are Posting Too Many Sponsored Posts
Sponsoring products or services can bring you some extra revenue to your blog. But too many sponsored posts will make your users to begin to wonder – are you putting value into your readers, or are you just caring about money?
If your blog visitors think that money is all you care, and you are not caring the quality of your blog, then they might just as well leave.
Your Posts Look Boring
You know how when people throw a book full of small text, you immediately yawn? You don’t want to do this to your visitors.
Make sure to place some relevant images to accompany with your posts, so they get a sense of what they are about to read! Even though this may not be for every blog, videos embedded in blog posts can help visitors take a break from whatever they are reading (especially something long).
Did this article help you in understanding more about how to make your blog more successful? Share your thoughts below in the comment box!