Millions of people conduct searches online for products and services every day. But how can you best capture the attention of those people who are actually looking for the product or service that you have to offer?

In the heavily saturated internet marketing world, you need to find ways to stand out from the pack. Understanding your target market, what they look for and how they use the internet, will help you position your products or services in a way that will turn a potential customer into a sale.

Online Marketing

One of the great advantages of online marketing is that you don’t need a big marketing budget to launch an effective advertising campaign. Here are some online marketing tips that you might find useful:

Effective online marketing starts with a great website

Making your website stand out from all the competition plays a crucial role in the success of your online business. If potential customers leave your website within a few seconds of landing on your homepage because your site is poorly designed, all your other marketing efforts are not going to produce tangible results. Your website should be attractive, easy to navigate and loaded with useful, relevant, well written content. The quality of your website is the key to reducing your bounce rate and increasing your sales conversion rate.

Learn how to identify good keywords for your business

You can use free online tools like Goggle AdWords to determine which keywords are searched for the most and how competitive they are. Choose long tail keywords, comprised of three or more words, as they generally have less competition.

Master the art of search engine optimization (SEO)

The visibility of your business on search engine result pages is what will drive traffic to your website. These days quality is the platform for search relevance so your primary focus should be on writing great themed content. Also add a sitemap to your website as it makes it easier for the search engine spiders to locate and index your page. In additional, you could improve your site ranking by using some premium WordPress theme framework like: Thesis theme, Genesis, Headway…

E-mail marketing is a highly effective strategy

Offer an informative newsletter or free report on your website in return for e-mail addresses and then keep in touch. Ensure that your regular e-mails provide useful information as well as reminding the recipient of your products and services.

Reach via email when possible

When marketing your organization, or a bit of content you have created for your company, attempt to reach out through email . While social websites is an excellent method to get hold of individuals, a well-crafted email will create more of a feeling. It may require some effort to obtain an email address, however it is often well worth it.

Article marketing is another way to increase traffic to your website

Write informative articles, based on specific keywords related to your business and submit them to online article directories. Include a link to your website in the resource box at the bottom of the article.

Jump on the social media marketing bandwagon

Use free promotional tools like Facebook, You Tube and Twitter to build your brand, establish your credibility and increase your prospect list.

Provide a customer friendly experience and great customer service

Regardless of what you are selling, if you provide better service than your competitors, customers will return again and again and they will tell others about you.

Conduct A/B testing

The most experienced marketing experts utilize A/B testing. A/B testing is very helpful in digital advertising since you’re able to compare outcomes nearly in real time. A/B testing may seem scientific and much too complex but it is a necessity for modern online advertising and here is the thing — it is not that hard.

Marketing should be the top priority for anyone with an online business. It is what will give you the edge you need in a highly competitive marketplace and help you maintain and grow your business.

20 thoughts on “9 Useful Tips for Online Marketing”

  1. I tend to not comment on most blogs but I was just tweeting today about the importance of a website and about how anyone serious about making money online needs to have an online presence of some sort. It was great to see it at the top of your list as well. Kudos, keep the posts comin. :)

  2. Whatever businesses we run its very crucial to provide a customer friendly experience. A business which do not lend ears to the needs or grievances of the customers cannot survive the competitive market. Thousands of people run business similar to ours and this means customers can always have options to shop. Its crucial to deliver quality service for a to derive customer satisfaction.

  3. I know the art of SEO but still i m in the infancy. I wll be learning from your blog. because today when i open your blog then i found so many articles from which i can learn many things. thanks for this article.

  4. I agree with you Adnan Ali, with so many competitions, going on top is really tough. Though I also believe that with proper planning and execution, plus perseverance and positive attitude, and sprinkle of luck, you will attain your goal soon.

  5. I want to add here something, You can use StumbleUpon for increasing the niche visitor in a daily basis. I agree all of your points. Thanks for sharing………… keep it up. :)

  6. What I’ve been focusing on lately, heavily, is getting down a proper structure for my site because I’m finding this to be more and more important for reader navigation AND SEO rather than just trying to get as much information on a site through new blog posts – give people an easy way to find information and it’ll market the site for you :)

  7. In online marketing nothing will be achieve very easily. You need to prepare your strategy in a strong way that you will get your desire goal quite easily.

  8. I have been doing my own SEO for about a year now and agree with you about the site map and the themed content as really important. I found adding a blog to the site really helped improve google rankings and creates more interest in your site as you can tweet your articles and increase traffic.

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    Pl. pl ans me What are the main points of the online(internet ) marketing , and how can we increases the sales with use of e-marketing. Which tables create for the E-marketing?

  10. I use most of these methods for my online marketing, but one area where I really need to improve is article marketing. Like you mentioned, it’s a great backlinking method…. also, it’s easier than guest blogging IMO and can potentially get you just as much/more link juice

  11. This is really great…it adds to my slight knowledge of internet marketing…I will do the guidelines you shared….thanks

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    Yes,That’s right,Some times,All we need to remember “Provide customer friendly experience “.We need to get 100% results with responsible customer service.Thanks Jenni !

  13. This is very informative…I’m new at this…I want to have my own online business, but I don’t know how to start…

  14. Competition is really everywhere. To stand up from the rest you need to make your website simple and user friendly. A simple website sends it’s message straight and clear to its audience.

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